Senior Marketing Manager

1 week ago

ClaytonleMoors, United Kingdom Frasers Group Financial Services Full time
Job Description

To drive marketing activity across a range of media and channels with a focus on achieving customer acquisition and retention KPIs

  • Own the Frasers Plus co-marketing agenda, by working closely with key stakeholders across Digital Marketing and Marketing Operations teams in Frasers Group to identify opportunities to integrate Frasers Plus into key campaigns.
  • Engage with the Retail Partnerships team and our retail partners to maximise all opportunities to promote Frasers Plus through a progamme of integrated activity across, but not limited to, eCRM and social channels.
  • Contribute to the ongoing establishment of the Frasers Plus brand and support brand custodianship for Frasers Plus ensuring the brand expression is consistent and cohesive across all media and channels.
  • Continually identify and exploit opportunities to drive brand and product awareness, refining and improving existing activity.
  • Support the execution and evolution of the Frasers Plus eCRM strategy ensuring we continually build sophistication in our approach.

Qualifications

  • Excellent knowledge and experience of CRM
  • Confident using data to make customer first decisions.
  • In-depth understanding of marketing strategies and branding principles
  • Vast experience of working with various stakeholders
  • Strategic thinker and problem solver
  • Commercially savvy and performance driven.
  • Excellent stakeholder management skills
  • Experience of working in retail environment
  • A high focus on customer experience
  • Excellent planning and organisational skills
  • Strong creative ability


Additional Information

As FGFS is within a regulated environment any offer is subject to satisfactory background checks including criminal record check, credit check, and employment references.

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward, Recognition and Opportunities

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

Fearless 1000 – By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.

*subject to terms and conditions

Frasers Festival – an event like no other Our Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.

CEO Sessions – Once a quarter we offer 20 employees the opportunity to attend our “CEO Sessions” ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.

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