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Senior Marketing Manager

2 months ago

Clayton le Moors, Lancashire, United Kingdom Frasers Group Full time

About Frasers Group

Frasers Group is a leading retail company that is redefining the industry through digital innovation and unique customer experiences. We serve our consumers with the world's best sports, premium, and luxury brands globally.

Our Mission

We are elevating the retail experience for our consumers by providing flexible and convenient ways to pay across our collection of established brands, including Studio, Sports Direct, FLANNELS, USC, Frasers, and GAME.

Our Culture

We are a company that fears less and does more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, and the experience is unrivalled.

Job Description

Marketing Activity Manager

We are seeking a Marketing Activity Manager to drive marketing activity across a range of media and channels with a focus on achieving customer acquisition and retention KPIs.

Key Responsibilities

  • Own the Frasers Plus co-marketing agenda by working closely with key stakeholders across Digital Marketing and Marketing Operations teams in Frasers Group to identify opportunities to integrate Frasers Plus into key campaigns.
  • Engage with the Retail Partnerships team and our retail partners to maximise all opportunities to promote Frasers Plus through a programme of integrated activity across, but not limited to, eCRM and social channels.
  • Contribute to the ongoing establishment of the Frasers Plus brand and support brand custodianship for Frasers Plus ensuring the brand expression is consistent and cohesive across all media and channels.
  • Continually identify and exploit opportunities to drive brand and product awareness, refining and improving existing activity.
  • Support the execution and evolution of the Frasers Plus eCRM strategy ensuring we continually build sophistication in our approach.

Requirements

  • Excellent knowledge and experience of CRM
  • Confident using data to make customer-first decisions
  • In-depth understanding of marketing strategies and branding principles
  • Vast experience of working with various stakeholders
  • Strategic thinker and problem solver
  • Commercially savvy and performance-driven
  • Excellent stakeholder management skills
  • Experience of working in a retail environment
  • A high focus on customer experience
  • Excellent planning and organisational skills
  • Strong creative ability