Business Engagement Manager

4 weeks ago

Bristol, United Kingdom Love to Ride Full time

We are recruiting a Business Engagement Manager to join our project team and to lead on business outreach, engagement and management of a portfolio of projects in the UK.

  • Salary: £24 - 27k
  • Location: Hybrid working, within reasonable travelling distance of Bristol
  • Hours: 37.5hrs 1.0 FTE
  • Contract: Full-time position 
  • Travel: The role may require fairly extensive geographical travel. There is a budget to facilitate this and where possible we encourage sustainable and active travel. 
  • Closing date: 22/04/2024

Love to Ride

Love to Ride is the online platform that gets more people riding bikes. 

Both a web platform and App - people can log trips, set goals, post photos and stories, receive localised and tailored information, win prizes, and take part in our rolling calendar of engaging challenges throughout the year known as Ride 365. By taking part we support individuals, communities and businesses, to cycle more often, more confidently and long-term for transportation.

With 15 years of experience in delivering successful cycling behaviour change projects right around the world, we have a solid reputation as a specialist social business creating positive change. As well as encouraging existing riders to ride more often and commute by bike, we also support people returning to or completely new to cycling. We help individuals overcome real and perceived barriers and advocate for local cycling organisations and partners in project areas. We then monitor, measure and report on the outcomes. 

Check out this animation to learn more about how we achieve actual behaviour change.

We believe…

We believe that life is much better when we feel happy, healthy, energised and connected to the people and places around us. We believe riding a bike has so many benefits to us individually, to our communities and our world. We know how great it feels to ride and we want more people to experience this feeling too.

Our Mission

Is to create, maintain and deliver the very best online platform and behaviour change programmes in the world, that are proven to get more people riding bikes more often. The rest will follow.

The BEM role 

The Business Engagement Manager role will work across the UK to promote and support our flagship year-round programme – Ride 365. This includes Cycle September, the centrepiece of our annual programme in the UK, as well as Winter Wheelers in December, Spring Campaign in March, and Bike Month in May. Each regional project is supported by a local, regional or transport authority client, with funding from central Government departments such as DfT, Public Health or other sources.

The Scope of the BEM role

The purpose of this role is to support the successful delivery of our Ride 365 programme, by encouraging business, communities and individuals to take part. An aim of this role is to enable ‘new-riders’ or ‘non-riders’ to participate and for this group to be around 20% of all participants. The focus will be on working with the business to encourage new or inexperienced riders to participate. A bonus payment will be linked directly to a performance ‘stretch target’ of businesses and users signed up. 

The primary roles and responsibilities of the WEM are to:

  • Encourage businesses of varying types and sizes to register and participate. This will involve: contacting businesses by phone, email and in-person (with both warm and cold leads); giving presentations; meeting with relevant staff & selling the concept of Love to Ride; supporting media activity; distributing marketing materials to bike shops & co-promoters, on cycle paths & on parked bicycles; promotion at local events etc.
  • Act as a central liaison for stakeholders and project partners, developing and maintaining effective working relationships and providing regular progress reports.
  • Contact and engage local partner organisations and encourage them to promote the Challenge externally to their local networks.
  • Identify suitable ‘Champions’ within participating businesses, develop effective working relations with them and provide ongoing support so that they can promote Love to Ride internally and succeed at getting a high number of colleagues participating in the programme.
  • Deliver registration packs to Champions and them to enable internal promotions at their business.
  • Provide excellent customer service to all participants and business champions.
  • Carry out monitoring activities to help evaluate the programme, e.g. collection of individual and group case studies.
  • Carry out any other duties defined by the Love to Ride Project Manager that may be necessary to further the aims of the programme.
  • Work alongside the client teams, to deliver a highly effective programme of activity, enabling it to become an ongoing and successful programme, promoting positive change.

Person Specification

As the WEM, you will be a friendly people-person who is excellent at building relationships and capable of representing Love to Ride in a professional manner. An enthusiastic, quality-driven self-starter, you will also have a can-do attitude and a structured approach to your work. The ideal candidate will have the following skills and experience:

  • Excellent interpersonal and communication skills
  • Strong organisational skills, with a target-orientated approach
  • Dedicated ‘make it happen’ attitude
  • Effective at developing and maintaining relationships at all levels
  • Confident to work independently
  • A high degree of IT literacy and demonstrated use of online applications and tools
  • Ability to communicate and collaborate effectively with people in a wide range of business settings, from large public services and corporates to SMEs and local businesses and communities and other local groups and stakeholders

Desirable (non-essential) skills:

  • Knowledge of CRM systems ideally Hubspot
  • Building a database of contacts 
  • Reporting capabilities 
  • History of meeting targets in previous roles

Reporting and working locations

As WEM you will report into the Head of Projects at Love to Ride. We are based in new offices at Paintworks, a short hop from the centre of Bristol.  

In Summary

If you think you would be a great match for this Business Engagement Manager role, live locally or within the target region and have what it takes to help us deliver a successful and highly engaging local programme, we look forward to hearing from you soon.

Everyone who meets the core criteria for this role is welcome to apply. Love to Ride is an equal opportunity employer and we believe there is strength in diversity.

Benefits

Remuneration + benefits package

£24 – 27k+ salary dependent on the quality and experience of the applicant.

Plus commission-based bonus for upselling Love to Ride premium package to businesses.

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