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Member Communications and Campaign Manager
2 months ago
We’re recruiting for a Member Communications and Client Campaign Manager to join us.
In this exciting role, you will develop and deliver member communication materials and engagement campaigns that support workplace members and schemes through the end-to-end member lifecycle, driving the best member outcomes and meeting commercial needs of the Workplace business and wider division. Using Member Insight and data analytics to iterate and improve the communications and campaigns,
maximising the impact of the activity.
What you'll be doing:
- Designing and delivering campaigns and communications that support the contact and engagement strategies for members, working efficiently and within budget and timescales, observing brand guidelines and Tone of Voice to ensure customer centricity at all times, and alignment to L&G’s Customer Experience and Treating Customers Fairly Policy
- Working with agencies and third-party suppliers to deliver materials and ensure that they are delivering to brief and to budget to meet commercial and business targets
- Ensuring appropriate tracking and reporting is in place to enable us to collate, analyse and interpret campaign management information and insight, to maximise the effectiveness of communications and campaigns, driving best member and financial outcomes
- Utilising customer/member insight, analytics and data, review feedback and improve activities undertaken to create effective communications that deliver our key messages and support commercial objectives
- Implementing campaign and communication creation, across all appropriate channels and within tight timeframes, with robust test and learn activity to learn and evolve the campaigns to maximise their impact
- Building effective relationships with key stakeholders, both internally and externally by working collaboratively, to leverage expertise and understand requirements
- Working within our appropriate risk and compliance framework and demonstrate the key behaviours of a professional, supportive and engaging marketing function, to ensure communications and campaign activity adheres to Group risk framework
- Developing close working relationships with key stakeholders across L&G Retail and Group, aligning learnings and customer journeys to ensure optimal results for both L&G and our clients, through efficiencies and one L&G approach
Qualifications
Who we're looking for:
You'll have a Marketing or business-related degree or equivalent experience, ideally gained in the Financial Services industry, either inhouse, or agency-side. Along with the following:
Knowledge:
- Numerate with strong analytical skills with evidence of budgetary management
- Good with people and able to clearly and confidently communicate and influence with key stakeholders at all levels.
- Ability to manage multiple projects to tight timescales- Good organisational and project management skills
- Able to adapt to and work with change, in a fast-growing division and marketing function
- Excellent attention to detail and strong written and verbal skills. Able to produce copy to publication standards
- An understanding of customer contact/engagement strategies · IT skills – excellent working knowledge of Microsoft Office and other relevant software packages
Experience:
- Designing & delivering consumer facing communications plans and activities ·
- Experience of working with creative agencies and providing appropriate briefing, management, and creative evaluation ·
Additional Information
When you commit to Legal & General, we’ll commit to you too. That means we’ll recognise and reward your hard work, your performance and your contribution.
If you join us, you’ll get access to some great benefits, including private medical insurance, at least 25 days holiday (excluding bank holidays), a generous pension scheme, life assurance, and Income Protection. You can participate in our electric car scheme, which offers employees the option to hire a brand new electric car through tax efficient salary sacrifice. We’re also proud to offer competitive family leave.
You’ll have the opportunity to participate in our annual, performance-related bonus plan and valuable share schemes. And then there are the many discounts we offer that you can take advantage of – both for our own products and at a range of high street stores and online offerings.
Legal & General is a leading financial services group and major global investor, named Britain’s Most Admired Company in 2023, for the second year running. Rated top in our sector and top for inspirational leadership, we have a strong heritage and an exciting future.
We aim to build a better society for the long term by investing our customers’ money in things that make life better for everyone.
If you join us, you’ll be part of a welcoming culture, with opportunities to collaborate with people of diverse backgrounds, views and experiences. Guided by leaders with integrity who care about your future and wellbeing. Empowered through initiatives which support people to develop their careers and excel.
We strive to be open, mindful and inclusive, so are always willing to discussing flexible working arrangements and reasonable accommodations for candidates with specific needs.
If you’re open to find out more, we'd love to hear from you.
