Member Communications and Campaign Manager
1 week ago
Legal & General supports the savings, protection and retirement needs of around 14 million people, through our portfolio of retail and workplace businesses.
Our Retail division helps people enjoy a more colourful retirement, both directly and through their employers, including Lifetime Mortgages, Retirement Interest Only Mortgages and financial advice on our range of lending products.
We are the UK’s number one individual life insurer, and also provide Group Protection products for employers – all helping people to plan for the unexpected. We support home buying through our Mortgage Club – the UK’s largest – and our award-winning Surveying Services team. And our fintech team finds and supports socially useful start-ups and scale-ups working in the workplace, home, insurance and wealth areas.
Joining us means helping create brighter financial futures for all our customers.
Job Description We’re recruiting for a Member Communications and Campaign Manager to join us. You will develop and deliver member communication materials and engagement campaigns that support workplace members and schemes through the end-to-end member lifecycle, driving the best member outcomes and meeting commercial needs of the Workplace business and wider division. Using Member Insight and data analytics to iterate and improve the communications and campaigns, maximising the impact of the activity.
What you'll be doing:
- Designing and delivering campaigns and communications that support the contact and engagement strategies for members, working efficiently and within budget and timescales, observing brand guidelines and Tone of Voice to ensure customer centricity at all times, and alignment to L&G’s Customer Experience and Treating Customers Fairly Policy
- Working with agencies and third-party suppliers to deliver materials and ensure that they are delivering to brief and to budget to meet commercial and business targets
- Ensuring appropriate tracking and reporting is in place to enable us to collate, analyse and interpret campaign management information and insight, to maximise the effectiveness of communications and campaigns, driving best member and financial outcomes
- Utilising customer/member insight, analytics and data, reviewing feedback and improving activities undertaken to create effective communications that deliver our key messages and support commercial objectives
- Implementing campaign and communication creation, across all appropriate channels and within tight timeframes, with robust test and learn activity to learn and evolve the campaigns to maximise their impact
- Building effective relationships with key stakeholders, both internally and externally by working collaboratively, to leverage expertise and understand requirements
- Working within our appropriate risk and compliance framework and demonstrate the key behaviours of a professional, supportive and engaging marketing function, to ensure communications and campaign activity adheres to Group risk framework
- Developing close working relationships with key stakeholders across L&G Retail and Group,aligning learnings and customer journeys to ensure optimal results for both L&G and our clients, through efficiencies and one L&G approach
Who we're looking for:
• Numerate with strong analytical skills. Evidence of budgetary management
• Good with people and able to clearly and confidently communicate and
influence with key stakeholders at all levels
• Ability to manage multiple projects to tight timescales- Good organisational
and project management skills
• Able to adapt to and work with change, in a fast-growing division and
marketing function
• Excellent attention to detail and strong written and verbal skills. Able to
produce copy to publication standards
• An understanding of customer contact/engagement strategies
• IT skills – excellent working knowledge of Microsoft Office and other relevant
software packages
• Experience of designing & delivering consumer facing communications plans
and activities
• Experience of working with creative agencies and providing appropriate
briefing, management, and creative evaluation
• Experience of working in a marketing function or creative agency
• Preferably considerable experience of working within a financial services
organisation or financial services clients
Whatever your role, we reward performance and behaviour with a package that looks after all the things that are important to you. Here are some of the benefits we offer:
- The opportunity to participate in our annual, performance-related bonus plan and valuable share schemes
- Generous pension contribution
- Life assurance
- Private medical insurance (permanent employees only)
- At least 25 days holiday, plus public holidays, 26 days after 2 years’ service. There’s also the option to buy and sell holiday
- Competitive family leave
- Participate in our electric car scheme, which offers employees the option to hire a brand-new electric car through tax efficient salary sacrifice
- There are the many discounts we offer – both for our own products and at a range of high street stores and online
- In 2023, some of our workspaces were redesigned. Our offices are great spaces to connect and collaborate and have your wellbeing at the heart
Legal & General is a leading financial services group and major global investor, named Britain’s Most Admired Company in 2023, for the second year running. Rated top in our sector and top for inspirational leadership, we have a strong heritage and an exciting future.
We aim to build a better society for the long term by investing our customers’ money in things that make life better for everyone.
If you join us, you’ll be part of a welcoming culture, with opportunities to collaborate with people of diverse backgrounds, views and experiences. Guided by leaders with integrity who care about your future and wellbeing. Empowered through initiatives which support people to develop their careers and excel.
We strive to be open, mindful and inclusive, so are always willing to discussing flexible working arrangements and reasonable accommodations for candidates with specific needs.
If you’re open to find out more, we'd love to hear from you.
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