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PR & Influencer Coordinator

4 months ago

London, United Kingdom DeMellier Ltd Full time

DeMellier is a fast-growing award-winning designer fashion brand based in London. DeMellier has been awarded twice by the British Luxury Association WALPOLE, recognising its commitment to innovation, craftsmanship and the highest standards of quality. Its handbags have become a favourite among women all over the world, including celebrities such as Beyonce, Irina Shayk, Emily Blunt, and January Jones among others.

In addition to its direct-to-consumer business, DeMellier is stocked in leading department stores such as Net-a-Porter, Selfridges, Saks Fifth Avenue and Le Bon Marche among others. Beyond creating beautiful products, DeMellier’s mission is to be a force of positive influence in the fashion industry. Creating products by women for women, made with integrity while giving back to those less fortunate. For every item sold DeMellier funds vaccines and medical treatments aimed to save the life of a child in need.

This is an exciting opportunity for the right candidate to join a fast-growing designer fashion brand within the Marketing team. As a PR & Influencer Coordinator you will work closely with the Marketing Team to build and maintain relationships with key influencers, manage press outreach and contribute to the overall success of various marketing initiatives with a focus on North America.

This role requires a deep understanding of the luxury fashion landscape, a strong network of media contacts and influencers, and a keen eye for cultivating brand partnerships. The ideal candidate will have a passion for fashion, exceptional communication skills, and a proven track record of driving impactful PR and influencer campaigns.

What you'll be doing:

Influencer Relations

  • Research and identify key influencers within the luxury fashion space.
  • Develop and manage influencer relationships, from outreach to execution and performance tracking as well as building on existing database.
  • Monitor industry trends and competitor activities to identify opportunities and stay ahead of market developments.
  • Analyze PR and influencer marketing metrics to measure campaign effectiveness, ROI, and impact on brand perception.

Press & VIP

  • Support wider PR initiatives to elevate brand visibility and drive engagement within the luxury fashion market in North America.
  • Cultivate and maintain relationships with top-tier fashion media outlets, journalists, editors, and stylists.
  • Identify and secure opportunities for press placements and editorial features with target publications.
  • Manage sample trafficking for VIP and PR opportunities.
  • Collaborate with internal teams to ensure PR efforts align with brand messaging, product launches, and marketing campaigns.
  • Assist in planning and executing events.

Reporting

  • Compile weekly and monthly reports for senior stakeholders and wider business.

Requirements

  • Bachelor’s degree in Marketing, Communications, or related field.
  • Minimum of 3 years of experience in luxury fashion PR, influencer marketing, or related roles.
  • Deep understanding of the luxury fashion market, including key players, trends, and consumer preferences.
  • Established network of contacts within the North American fashion media and influencer community.
  • Exceptional written and verbal communication skills, with a keen attention to detail.
  • Strong project management and organizational abilities, with the ability to manage multiple campaigns simultaneously.
  • Creative thinking and problem-solving skills, with a passion for innovative storytelling and brand positioning.
  • Proficiency in social media platforms and influencer marketing tools.
  • Ability to work collaboratively in a fast-paced, team-oriented environment.

Benefits

  • Hybrid-working policy offering flexible hours
  • Annual Leave package with additional LOS days based on time with the company
  • Enhanced company maternity policy
  • Time given yearly to volunteer for a charity of your choice
  • Discounted Travelcard/season ticket loan with us.
  • Employee Discount:
    • 50% off Stock
    • Up to 90% off Seasonal Sample Sales

About us:

Beyond creating beautiful products, DeMellier's mission is to be a force of positive influence in the fashion industry. Creating products by women for women, made with integrity while giving back to those less fortunate. For every item sold DeMellier funds vaccines and medical treatments aimed to save the life of a child in need.

We are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, or age.