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PR & Influencer Manager

2 months ago

London, United Kingdom Cult Furniture Full time €35,000

Job Title: PR & Influencer Manager

Company: Cult Furniture

Location: Hybrid – Office Tues & Wed

Job Type: Part-Time (2-3 days per week, flexible hours)

Salary: £35k Pro Rata DOE

Join us... as Our PR & Influencer Manager

Do you want to break the rules? Are you ready to take charge of amplifying our message and forging powerful connections with new audiences as well as our vibrant community? Cult Furniture, where design equality is more than a concept—it's a movement, is seeking a savvy PR and Influencer Manager to elevate our brand visibility to new heights. This isn't just about managing press relations—it's about shaping our narrative, driving impactful collaborations, and fostering meaningful relationships with media and influencers alike. Get ready to be the face of our brand and shape the conversation—welcome to the forefront of our story.

About Us

At Cult Furniture, we're not just in the business of selling furniture; we're in the business of empowerment through design. We're risk-takers who believe in breaking boundaries and celebrating diversity, creating spaces where everyone feels seen and heard. As champions of inclusivity, we're here to inspire our community to embrace their unique style and create spaces they love—because Cult is for everyone.

Your Mission

As our PR and Influencer Manager, you'll be our communication virtuoso, instrumental in crafting and executing our PR and influencer strategy to drive brand visibility, engagement, and growth. From media relations to influencer partnerships, you'll be the conductor of our public presence, leading the charge to captivate and inspire our audience while building meaningful connections with key voices in the industry.

Key Responsibilities:

· Develop and implement a comprehensive PR strategy aligned with Cult Furniture's brand values and marketing goals.

· Identify new opportunities and build Cults relationships at local and national level across Editor, Journalist, Designer, Creative communities, People of Influence and Creator networks through close relationships, compelling story-telling and an approach that is both strategic and creative.

· Identify and engage with relevant influencers to create impactful ongoing collaborations that drive brand awareness and customer engagement, including product gifting, content creation, and performance tracking.

· Draft and distribute press releases, media kits, and other PR materials to promote new product launches, brand initiatives, and company news, utilising inhouse tools such as press loft etc.

· Amplify stories across our London showroom and cultlondon.

· Support the Social team with the delivery of Lifestyle and Experience content for our owned channels

· Monitor and track media coverage, analysing the effectiveness of PR campaigns and reporting on key metrics.

· Stay up-to-date with industry trends, competitor activities, and emerging PR and influencer marketing strategies.

· Work closely with the broader marketing team to ensure cohesive messaging across all platforms.

· Organise and promote events, press previews, and influencer gatherings as needed.

You will have

· Extensive experience at an agency or in-house in a similar role

· Strong relationships with a range of lifestyle, home, and interior media contacts and proven ability to generate high-quality media coverage

· Experience in managing influencer programs

· Ability to work on multiple projects across categories at any one time

· Excellent creative writing and presentation skills

· Understanding of working across teams and with many internal and external stakeholders to deliver business objectives

· A passion and drive to push the boundaries and stand out from the crowd

· A passion for all things design