Global PR and Influencer Manager

4 weeks ago

London, Greater London, United Kingdom WOLVERINE WORLDWIDE INC Full time
About the Role

We are seeking a highly motivated Global PR and Influencer Manager to join our team at Wolverine Worldwide Inc. This role will be responsible for delivering a best-in-class upper and mid-funnel storytelling of the Sweaty Betty brand, business, sisterhood, and product assortment.

Key Responsibilities
  • Own the Sisterhood network at Sweaty Betty, creating a strategy that encompasses our brand objectives to drive awareness and engagement while also delivering on commercial KPIs at key periods.
  • Have a finger on the pulse of relevant influencers, evolving the existing sisterhood network to ensure we are working with the most relevant influencers and ambassadors for the brand.
  • Create a tiered approach to the Sisterhood network from globally recognised ambassadors through to community leaders and Fitness professionals.
  • Lead on the store ambassador content creator program.
  • Manage PR strategy, working in partnership with external partners to drive relevant relationships with titles to deliver coverage and reach, measuring ROI with relevant media monitoring.
  • Work closely with the Affiliates manager to ensure we are joined up in our pitching and targeting to press, leveraging brand spend via growth to deliver added value.
  • Establish Community strategy and deliver via community champions.
  • Manage our ongoing partnership with Frame, optimising the content and storytelling from the ongoing agreement.
  • Lead on Global PR and influencer strategy, working with our global partners to leverage alignment on key stories.
  • Build and nurture a close working relationship with the Wolverine Group's central PR function, The Agency in Rockford Michigan, aligning them to our Sweaty Betty initiatives and leveraging their connections to drive earned media value and reach.
  • Manage the budget for mid-funnel optimisation of the sisterhood network, creating a clear tiered approach to understand ROI, and appropriate metrics.
  • Leading the influencer marketing, PR, and sisterhood events strategy for the brand.
  • Support the Global Senior Brand Manager in the delivery of the seasonal brand calendar, providing clear functional plans that help to deliver the season.
Requirements
  • At least 7 years experience in managing PR and Influencers.
  • Understand and can comfortably decide on an approach to influencers that meets business needs while also protecting the brand.
  • Strong network of contacts within the fashion and sports industry across content creators, media outlets, and Key opinion leaders.
  • Line management experience.
  • Strong planning, organisational, and prioritisation skills, with the ability to prioritise behind the areas that add the greatest value.
  • Brand ambassador – be able to translate your passion for the brand into creative ideas that connect with consumer by being confident, professional, and articulate.
Our DEI Commitment

We are working to create a culture and team that represents our mission of empowerment. We want to celebrate our diversity, embody inclusion, and create an equitable business. We care about our people, our community, and world.

Our DEI mission is to embed diversity, equity, and inclusion at the heart of our business.

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