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Regional Account Executive

4 months ago

Chelmsford, United Kingdom Red Bull Full time
Company Description

Red Bull UK is currently recruiting for a Regional Account Executive - Sports & Fitness to be based in East Anglia, UK.

As a Regional Account Executive you are the eyes and ears of the brand, ensuring Red Bull is available and visible in key locations to ensure our consumers can find us in their moment of need. Specialising in fitness, you’ll be responsible for making sure consumers are picking up Red Bull in the gym, as part of their fitness routine. You’ll be responsible for identifying, targeting, winning, managing and nurturing relationships with independent and small chain gyms in your region. You’ll ensure Red Bull looks like no.1 in every gym, encouraging trial of Red Bull, and helping Red Bull to become the number one energy drink in fitness. You’ll do this by creating and prioritising a pipeline of gyms that are relevant and credible in the region, immersing yourself in the scene and building first class relationships with decision makers and influential stakeholders. This is not a regular 9-5 sales role. But if you love creating a strategy you see through from start to finish, and being a part of the local fitness scene, then this role is for you.

Job Description

BUSINESS DEVELOPMENT

Responsible for building a fitness database in you region, that fits Red Bull’s priorities, and regional priorities.
Identify opportunities with that database to drive availability of Red Bull, and win new accounts.
Implement regional activations, with shopper team, brand team, and field marketing team, in order to make Red Bull top of mind and drive sales

CONTACT STRATEGY

Establish effective joint working relationship with key people both internally and externally, including regular reviews with key stake holders
Think smarter with contacts, by utilising those in the fitness scene to create brand awareness and education.
Ensure all contacts are educated on Red Bull as a brand, and a product, in order to create brand advocates
Optimise all aspects of your contact matrix to drive maximise availability and visibility of Red Bull

FITNESS STRATEGY

Build a regional strategy, that will grow distribution in fitness outlets in you region
Ensure the strategy compliments the sports strategy as set by the National Sales Manager, while taking advantage of local trends and opportunities

REGIONAL GROUPS

Manage multiple operating groups and franchise groups in your region dealing with the key decision makers at a regional level
Build joint business plans to unlock new distribution

Qualifications

Passion and experience in the fitness industry, understanding the type of venues you’ll be working with, and how they operate
Track record in achieving targets
Skills that will help to becomes a great seller: Communication, negotiation and objection handling
Ability to build and present a compelling story with insight and commercial awareness
Outstanding customer relationship management
Strong organisational and time management skills
Intermediate skills across Microsoft Excel, Word and PowerPoint
Ability to work autonomously and as part of a team

Additional Information

At Red Bull, we exist to give people wiiings. To achieve that, we recognise the value that comes from having a highly diverse workforce that has the freedom and responsibility to realise their ideas and seize opportunities. We make recruiting decisions based on experience, skills, potential and talent: everyone is welcome here.