Franchise Development Manager

4 weeks ago

England, UK, United Kingdom First Bus Full time

Position Title: Franchise Development Manager

Reports to: Franchise Bid Director

Location: Hybrid, with frequent travel across the U.K.

Salary: Competitive


Position Summary

The Franchise Development Manager is a key member of the Franchise Bid Team. The role is directly responsible for developing and executing a strategy to build productive relationships with local authorities and other key stakeholders.


You will create and maintain trusted working relationships with key stakeholders in each target franchise area to ensure we create a positive perception of our organisation, and to influence authority decisions in favor of First Bus. You will play a key role in communicating the breadth of First Bus' customer, people, operational and commercial expertise to positively position First Bus with potential clients, whilst continuously gathering intelligence to improve our bid focus, quality and competitive positioning. Your partnership development and networking activity will help ensure we are seen as the partner of choice in franchised network delivery.


Acting with integrity, you will role model First Bus values and behaviors (‘Our Way') in all interactions, and through effective leadership and stakeholder management, they will ensure the needs of local authorities, investors, customers, partners, and colleagues are met.


Key Accountabilities & Responsibilities

  • Collaborate with internal Communications, Marketing and Partnerships teams to develop strategy and messaging for engagement with key stakeholders
  • Gain access to key franchising authority stakeholders and foster productive relationships with franchising authorities to yield positive benefits (e.g. cooperation, knowledge sharing) by positioning First Bus as engaged, informed and a trusted partner
  • Engagement to analyse the stakeholder to fully understand their needs and expectations (covering the full remit from operational detail to cultural alignment), and influence their decision-making process to best position First Bus for the win
  • Create SWOT analysis to demonstrate understanding of the likely competition and their contract performance in order to aid creation of our bid strategy
  • Increase visibility and perceived engagement of company by attending local authority meetings, conferences and planning workshops, and report findings
  • Effectively communicate intelligence gathered through stakeholder management to the Franchise Bid team to enable effective bid strategy formulation
  • Provide briefings and support to bid team for meetings with stakeholders
  • Ensuring Stakeholders receive comprehensive responses to enquiries
  • Represent First Bus at industry events where applicable


Skills, Experience and Leadership behaviors required

Skills / Experience

  • Significant experience of managing engagement with key stakeholders, specifically local authorities and procurement teams in high-profile public section procurements
  • Experience of working in the bus industry or transport franchising is desirable
  • Broader project communications experience is desirable
  • Experience of corporate communications and understanding views and motivating factors held by stakeholders
  • Strong networking skills and an ability to develop relationships with stakeholders
  • Excellent interpersonal communication and an ability to build positive relationships with a range of people
  • Excellent presentation skills
  • Outstanding organisational skills, enabling stakeholder information to be efficiently assessed and distributed
  • Excellent time management skills and an ability to deliver to deadlines


Behaviors (“our Way”)

  • Always care: show warmth and compassion; be fair and respectful; listen intently to others and interpret findings to support business improvement; always think about your customer
  • Do what's right: have a can-do attitude; be open and explain the “why”; do what you say you will; do the best you can, every chance you get; challenge behaviors when necessary across all levels of the business
  • Succeed together: work across teams and learn from each other; be supportive of other views and ideas; offer up your knowledge and experience; recognise others; share everyday successes
  • Shape the future: see possibilities, not problems; explore ideas big and small; be considerate of others when making decisions; never stop learning and improving


Key Performance Indicators

  • Client feedback
  • Local Business Unit feedback
  • Bid Director satisfaction


Rewards & Benefits

  • Your health is important to us which is why we offer Simply Health & Smart Health for you and your dependents at no cost to you This offering includes cash back benefits across optical & dental as well as virtual GP appointments, mental health support and nutrition and fitness advise. Our EAP provision offers 24hr, 365 days a year mental health support
  • We are also committed to your financial wellbeing, and we offer a platform with many discounts on high street brands and supermarkets etc
  • Working at First you also receive discounted train travel for you and your family after 6 months service as well as a free bus pass
  • Cycle to work scheme
  • 25 days' holiday + bank holidays
  • Pension scheme and chance to buy discounted First Group shares
  • Enhanced maternity / paternity pay
  • Flexible working


We put a big focus on physical and mental wellbeing at First Bus. We recognise that anyone can be affected by the stresses and strain of work, or life outside it. You'll find a range of health-promotion initiatives, and you will have 24/7 access to our confidential Employee Assistance Programme.

Please apply now. We look forward to receiving your application.


Public transport serves everyone, whatever their differences. At First Bus, we want to be an employer open to you, no matter what your differences are. We aspire to be an inclusive organisation because diverse backgrounds, thinking and experiences bring so many benefits to our customers, communities and people. We welcome applications from all.

Applicants are advised that background checks will be conducted as a standard part of our recruitment process.

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