Performance Client Manager
1 month ago
Performance Client Manager
Job Summary:
We are seeking a dynamic and results-driven Performance Account Manager to join our team. The ideal candidate will be responsible for managing client services relationships and optimizing our clients' digital marketing campaigns to achieve their business objectives. This role requires a strategic thinker with strong analytical skills, a deep understanding of digital marketing channels, and the ability to build and maintain strong client relationships.
Key Responsibilities:
Client Relationship Management:
Serve as the point of contact for assigned clients, ensuring high levels of client satisfaction.
Work very closely with client lead, assisting, develop and maintain strong, long-term relationships with clients.
Understand clients' business goals, challenges, and industry trends to provide performance planning insights and initiative.
Organise all client account management duties using project boards and stakeholder management.
Campaign Process and Management:
Develop plans and manage comprehensive digital marketing strategies across various channels, including PPC, social media, display advertising and general digital ecosystems.
Continuously optimize campaigns to improve performance and achieve client KPIs in direct response and be laser with numbers.
Conduct A/B testing with the team and other optimization techniques to enhance campaign effectiveness.
Performance Analysis and Reporting:
Monitor, analyze, and report on campaign performance metrics using channel platforms and data stitched into BI dashboards.
Provide clients with regular performance reports, insights, and recommendations for improvement.
Use data-driven insights to inform strategic decisions and optimize cross-channel campaign performance with the team.
Collaboration and Coordination:
Support the client lead with performance business reviews and media planning process.
Work closely with internal activations teams to ensure campaigns are executed with best practise and guidelines process is followed for example media plans and taxonomy.
Coordinate with external vendors and partners as needed to support campaign activities.
Stay up-to-date with the latest digital marketing trends, tools, and best practices.
Budget Management:
Manage client budgets effectively, ensuring that campaigns are delivered within budget constraints.
Understand how multiple POs work and balance sheets checkers are in place.
Ensure all financial reconciliations are completed on time and accurate.
Qualifications:
Bachelor’s degree in Marketing, Business, Communications, or a related field.
3+ years of experience in digital marketing, account management, or channel specific role.
Strong proficiency in excel required
Proven track record of managing and optimizing digital marketing campaigns
Strong analytical skills with the ability to interpret data, identify trends, and provide actionable insights.
Excellent communication and interpersonal skills.
Skills in digital marketing tools such as Google Ads, Facebook Ads Manager, Google Analytics or Adobe
Ability to work independently and as part of a team in a fast-paced, dynamic environment.
Certification in Google Ads, Google Analytics, or similar is a plus.
Key Competencies:
Analytical Skills: Proficiency in analyzing performance data and providing actionable insights.
Adaptability: Ability to manage multiple projects and adapt to changing priorities.
Strategic Thinking: Ability to develop and implement long-term digital marketing strategies aligned with client goals.
Client Focus: Commitment to understanding and meeting the needs of clients.
Communication: Strong verbal and written communication skills.
Technical Proficiency: Familiarity with digital marketing tools and platforms.
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