Technology Solutions Manager
4 weeks ago
COMPANY OVERVIEW
Publicis Groupe, known for its world-renowned creativity, best in class technology and data assets, and digital and consulting expertise, is one of the world’s largest communications groups. With 103,000 staff in over 100 countries, the Groupe has capabilities in Creative, Media, Digital Business Transformation and Production.
In 2014, Publicis acquired Sapient, which hailed the start of a profound transformation. The 2019 acquisition of Epsilon bolstered this transformation by driving our data-led offering to new heights. Our country-led model, known as the “Power of One”, gathers all the Groupe’s capabilities under one roof, putting clients at the core of the organisation. It is with the “Power of One” mantra at its heart that our global teams operate.
DEPARTMENT OVERVIEW
PUBLICIS MEDIA
Publicis Media harnesses the power of modern media through global agency brands Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX and integrated platform-based technologies including CJ, CitrusAd, Epsilon and Profitero. A key business solution of Publicis Groupe, Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.This role encompasses five core areas of responsibility:
About TAAG:
The Technology & Activation Group (TAAG) is a global digital ad technology, operations, and measurement team of professionals supported by best-in-class technology and expertly designed procedures. TAAG helps to form the foundation of our Data and analytics practice by turning the data we create into a true asset for our business. TAAG supports and complements the digital and analytics teams and builds expertise to educate some of our most valuable media professionals.
Responsibilities
We are looking for an experienced digital media specialist, with expertise in the fields of digital media technology, ad operations, ad tech, mar tech and measurement, who can come in and immediately make an impact. This will be both in terms of applying industry knowledge (and sharing this with the team) to manage key tagging, trafficking, data, measurement, and partner relationships to drive campaign efficiency and develop leading technical expertise. The individual we are seeking will be confident with senior agency executives and clients and clear in delivering our agency's point of view and recommendations.
The successful candidate will have a fully rounded knowledge of digital ad serving, measurement, and associated technology and partners.
Core responsibilities:
Leadership & Global Coordination
- Set and standardize global best practices, ensure quality control, and serve as a thought leader and escalation point for global client relationships.
Ad Operations Excellence
- Lead global ad operations teams to deliver exceptional service across all markets.
- Refine processes, establish training frameworks, and centralize operations where feasible.
- Proactively manage technology partnerships and ensure flawless execution of tagging, data collection, and campaign alignment with KPIs.
Technology Solutions & Partnerships
- Oversee deployment of ad servers, TMS, DMPs, and other digital tools to meet client needs.
- Liaise with key tech vendors and ensure compliance with terms.
- Optimize current tools and explore innovative solutions to enhance efficiency and drive growth.
AdTech & MarTech Consultation
- Drive the roadmap and thought leadership for TAAG products across channels, including DCO, A/B testing, and measurement frameworks.
- Collaborate with digital and channel leads to define technology needs and identify growth opportunities for clients and the agency.
Global Client Operations Management
- Maintain TAAG playbooks, processes, and access management for tools and platforms.
- Oversee daily operations of the global ad ops team, delegate tasks, and ensure delivery excellence.
- Empower teams with robust training, foster collaboration with data governance, and ensure KPI alignment across campaigns.
- Act as the first point of escalation for advanced troubleshooting in campaign management.
SKILLS AND EXPERIENCE
- Experience & Expertise: 3+ years in agency, ad tech, or marketing tech with hands-on experience in tools like CM360, Flashtalking, Sizmek, or Ad Form. Tagging expertise (e.g., CM360 Floodlight, GTM, Tealium, Adobe Launch) is a strong advantage.
- Tech-Savvy: Proficiency in MS Excel and PowerPoint to drive reporting automation and operational efficiencies. Familiarity with ad verification platforms (IAS, DoubleVerify, MOAT) is essential.
- Detail-Oriented: Exceptional attention to detail to ensure flawless execution and accurate reporting.
- Leadership: Strong management skills, both operational and strategic, to guide teams and enhance account performance.
- Collaborative & Agile: Build meaningful relationships with clients, peers, and tech partners while thriving in fast-paced, high-pressure environments.
- Problem-Solver: A proactive, hands-on attitude with the ability to simplify complex technical concepts.
- Qualifications: Bachelor’s degree in digital marketing, informatics, or a related field. Excellent verbal and written communication skills are a must.
- Bring your “can-do” mindset and help us deliver excellence across every digital touchpoint.
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