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Beano Brain Quantitative Research Manager

3 months ago

London, UK, United Kingdom Beano Studios Full time

WHO IS BEANO BRAIN?

BEANO BRAIN IS A GEN ALPHA & GEN Z INSIGHTS CONSULTANCY FROM BEANO STUDIOS

Born from decades of experience with kids, we help companies build their own connections with families using our unparalleled knowledge of Gen Alpha, Gen Z and their Millennial parents.


Our bespoke consulting solutions help brands stay ahead of trends and prepare for the future by using the power of big data and pairing millions of proprietary data points with rich, qualitative panels and bespoke insight.


We love working with clients who are purposeful and are not afraid to ruffle a few feathers, like us


We are on a mission to build an empathetic, insightful and often untold view of kids, teens and their families in order to inspire innovation for businesses and brands.


BEANO BRAIN is seeking someone who is passionate about kids and families and an advocate of the role that authentic insight can play to drive business decisions.


Possessing quantitative research and project management experience, this person is ideally looking for a new challenge and a step up in the next stage of their career with scope for rapid progression. They are motivated by the opportunity to be an important team member in the fast growing Beano Brain business.


They are excited by working with passionate, expert kids insight colleagues and for UK & international clients who need inspiration about, guidance around and connection with kids, teens and families.


The role offers an exciting combination of being in a growing agency, a focus on Generation Alpha and their parents and families, working across industries, across markets, ownership of projects and products and helping develop the overall commercial success of Beano Brain. While the main focus of the role will be external, working as part of the commercial insight team agency, you will also have the wider Beano Studios team as an internal client, providing insights to help the Beano brand.


Beano Brain uses a range of third-party suppliers to run online surveys but also has its own unique direct to kids omnibus (7-14s in the UK and US). You will be responsible for managing this alongside our quantitative RE.


Role Purpose:

· To support the senior Beano Brain insight team on delivering thought provoking and business transforming insight work for larger clients / global projects.

· To self-sufficiently manage smaller projects with the support and guidance of senior Beano Brain team members


Key Responsibilities:

ADHOC INSIGHT SERVICES


To help design, manage and report quantitative insight projects, working closely with the Quantitative Director and Research Executive, including:

· Supporting on responding to client briefs, proposal writing and project costing.

· Supporting on maintaining existing client relationships.

· Taking the lead on some projects, with advisory support from Directors in the team.

· Creating survey questionnaires from scratch and proactively suggesting improvements for existing surveys, as and where applicable.

· Delegating and co-ordinating effectively with other members of the team.

· Liaising with account managers and project managers from our supplier companies and other research specialists, such as external statisticians.

· Creating data analysis plans and interpreting the data to find trends and insights towards answering clients’ questions in the brief.

· Data analysis and report writing (mainly in PowerPoint, but sometimes in Word).

· Quality checking of output from junior researchers and suppliers, and identifying training needs or process improvements.

· Able to respond to queries from clients, others members of the team and suppliers and escalate complex project issues to more senior team members as appropriate.

· Presenting and attending client meetings (kick-off meetings, debriefs etc.) and supporting commercial teams/meetings with research expertise.

· You will be a key contributor to analysis and output discussions / brainstorms

· You will independently write sections of insightful, persuasive and action-inspiring debrief presentations alongside the senior project team

· You will take a lead on writing topline presentations in collaboration with more junior members of the team

· You will help present insights to Beano Brain clients with support from the senior team

· Mentoring, developing, supporting, and delegating to junior researchers to help the team deliver our clients’ research needs.


OMNIBUS PRODUCT

· Working closely with the Director of Strategy, Commercial Director, Quantitative Director to roll out the Beano Brain Omnibus Product, helping to create a vision for the product.

· Dealing with requests, scripting, delivery of data to clients – whilst working with a wider website team to automate as much as possible.

· Ensuring all questions asked with the Beano brand values and are designed to be child friendly and safe


Beano Brain Team Contribution

· You will be aware of youth & family trends and actively contribute in sharing your wider knowledge, expertise and areas of interest to the wider team – both within scheduled Beano Brain Knowledge Share sessions and more informally

· You will act as a peer and mentor to more junior members of the team, inspiring and supporting them within projects you work on with them and beyond

· You will be an advocate for Beano Brain’s kids and family thought leadership, both within project work and across the wider research industry

· Helping Beano Brain to continually improve its processes and systems, identifying and suggesting process efficiencies and suggestions for good practice wherever possible


Knowledge and Experience:

· Interest in and curiosity for youth culture / trends / associated brand world

· Project management experience / able to work with field to ensure projects and recruitment run smoothly

· Sound understanding and application of quantitative research methods and techniques

· Able to interpret quantitative results

· Strong analytical skills and experience contributing to analysis sessions

· Understanding of advance analytics like Conjoint, Max Diff, Driver analysis, Segmentations. Prior experience desirable but not essential

· Experience of ad-hoc quantitative research and trackers

· Experience of large-scale multi-market online surveys including non-English speaking markets

· Excellent lateral thinking skills, in particular an ability to look beyond theobvious

· Ability to write questionnaires with little support needed

· Able to write sections of debriefs / output with guidance from seniors

· Experience in contributing to the costing of projects including writing requests for quotes to suppliers and putting together draft costs

· Strong communication skills with different levels within the business/external suppliers

· Highly proficient in PPT / Word

· Creative problem solver

· Strong attention to detail

· Ability to take initiative and understand how and when to escalate issues to more senior colleagues


DESIRED

· Educated to degree level (preferable but not essential)

· Experience of research with kids and teens

· Experience working on multi-market projects, especially the US

· Experience working on mixed quant/ qual projects

· MRS Advanced Certificate

· Experience using Q or other statistics software