Strategic Insights Director

4 days ago

London UK, UK, United Kingdom Vertical Advantage Full time

Join a fast-growing insight-led tech and strategy startup in which you can have a significant impact on the development of the product and technology.



My client is at the forefront of innovation in influencer marketing; having re-invented a solution for the industry's biggest pain: measurement.



They are a born social and saas-enabled data company that is determined to evolve measurement to the needs of advertising. Having built the world's first fun survey, they have opened doors to previously unobtainable data, while uncovering strategic insight, and elevating standards within research and marketing measurement solutions.



Their clients include 80% of the top 20 global influencer marketing agencies and brands. They have also won industry awards for their product, tech and team. They have strong growth ahead and they're now looking to expand their Delivery and Services team to support the business growth.



Context

Influencer marketing is a very exciting, young, and fast-growing industry; it surpassed the market size of a billion dollars in 2016, hit $21bn this year, and is projected to be over $130bn by 2030. Influencer is going mainstream, yet mainstream measurement can’t prove its power. My client can. Advertising has evolved, while measurement hasn’t. They’ve set out to evolve measurement.



Role

You will be responsible for supporting and expanding Solutions & Delivery function of the business as it continues to scale. You will be tasked with supporting the creation of Brand Lift studies and exploratory research from client brief to final delivery and debrief. You will have the opportunity to work closely with, collaborate and learn from other teams, including Product, Marketing, Sales, and the founders. At the heart of the role is managing your own team to decipher the story that lies in the data to create compelling and insightful campaign reports.



This role will suit an analytical person who is passionate about client service, team management and motivation, creative storytelling with data, and the desire to learn and challenge yourself in a fast-paced start-up.



KEY REMIT

Team Management

  • Lead a team of 3 (and growing) Insight Managers and Executives to deliver high quality and impactful work for clients.
  • Develop research and soft skills for your team in order for them to progress in their careers.
  • Regularly provide coaching and feedback to team members to drive constant improvement.

Communication and Innovation

  • Report to the VP of Client Services on team OKR’s, KPIs to drive continuous internal and external excellence.
  • Regularly collaborate with key internal and external stakeholders- from sales, product, tech, client strategy, marketing, etc. to drive business growth.


Strategic Approach

  • Coach team members to test client hypotheses, uncover the “why” of their marketing efforts, identify optimisation opportunities within influencer selection, messaging, targeting and distribution.
  • Drive ROI for clients for future campaigns that aid in retaining and growing their clients.
  • Evolve strategic thinking and approach to deliverables as the creator economy and influencer marketing industries shift.
  • Drive efficiencies and processes within Delivery & Services. Examples include reducing OPEX, increase report automation, and improving resource allocation.



About You



A real disruptor, re-inventing the market research landscape, they need people who are not afraid to break convention and want to make an impact. Their clients expect the team to have exceptional ability and passion for insight and strategy.



You’ll be an innovative, data-driven researcher who is keen to transfer your experience into influencer marketing, where you can really take the lead and make a difference. If you want to work in an agile start-up that is leading the way in understanding the rapidly growing, hugely complex, and endlessly interesting influencer marketing space, we’d love to learn why you think this role is for you


What skills are we looking for?


  • 6-7 years of working experience in an insight or research role (social, marketing or media environment is a plus)
  • Exceptional skills in data analysis, excel, deck creation, and presenting
  • Proficiency in quantitative research and survey design
  • Experience designing and implementing research related to brand lift and a passion for social media industry trends
  • At least 1-2 years of experiencing managing junior team members
  • Strong communication and data visualisation skills, especially with senior internal and external stakeholders
  • Experience managing multiple projects, multiple stakeholders, and multiple priorities simultaneously
  • Excellent organisational and time management skills, and attention to detail



Why join?


  • You’ll be at the forefront of innovation shaping a fast-growing industry
  • Hybrid and flexible working with a dog friendly office in central London
  • Work-life integration is deeply important to them - they have frequent office events, team outings, and happy hours
  • 26 paid annual leave + your birthday
  • Exploration of new / personalised benefits. Help them shape this as they scale

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