Insights Manager

4 days ago

London UK, UK, United Kingdom DiverseJobsMatter Full time

JOB DESCRIPTION


We aim to engage and communicate with our diverse nation about the smart meter rollout across England, Scotland, and Wales. We are an independent organisation set up by the government to deliver the national public engagement campaign, raise awareness of smart meters and drive adoption of this technology in everyone's homes. Smart meters are essential building blocks in the creation of a cleaner, greener energy system for the future.


We are looking for an Insight Executive with a genuine passion for working in a creative and busy marketing environment, and with experience working in a relevant marketing research or insight role, to join our team in our London office


Insight & Analytics is a central team within our organisation. Our task is to help ensure our long-term strategy is planned and grounded in the best possible understanding of our target audiences, consumer behaviour and cutting-edge marketing science.


In this role, you will work closely with Insight Managers to deliver our consumer insight workstreams. You will be working across the entire project cycle with responsibilities that include briefing new research projects, project managing new and existing studies, conducting data investigations, and reporting findings of research projects to stakeholders. This will involve working across a range of quantitative and qualitative research projects, using both primary and secondary data sources to provide actionable insights.


Key tasks/responsibilities


  • Responsible for day-to-day project management and delivery of designated research workstreams, supporting Insight Managers in the areas of research design, analysis and stakeholder management
  • Responsible for delivery of internally-produced research projects, including questionnaire design, fieldwork management, data structuring, analysis and report writing, with support from Insight Managers
  • Conduct day-to-day liaison with research agencies across our wider research programme
  • Work with the rest of the Insight team to ensure that all research, insight, and data findings are communicated in a clear, concise, and articulate way
  • Support Insight Managers to help our internal teams utilise research findings to shape their own actions in an effective and efficient manner
  • Demonstrate effective communication and collaboration skills with key stakeholders, supporting managers in providing strategic recommendations for the wider organisation
  • Work with the communications team to support the publishing of research findings to media, and external stakeholder audiences where appropriate
  • Involvement in analysis projects utilising the full range of our commissioned research, secondary data sources and third-party generated insight to provide strategic insight
  • Undertake reviews of third-party generated insight and ensure that relevant findings are incorporated as appropriate, with oversight from Insight Managers
  • Liaise with internal teams to ensure that Insight & Analytics team research plans are set up appropriately and reflect broader organisational aims
  • Proactively identify efficient ways of working as a team, as well as any pressure points, working with managers to improve processes within workstreams
  • Exercise excellent quality control to ensure consistent and accurate output is delivered from the Insight team


Skills, experience and competencies


Essential


  • A genuine passion for working in a creative and busy marketing environment with experience working in a relevant marketing research or insight role
  • Solid experience and knowledge of a range of primary research methodologies (quantitative and qualitative)
  • Experience of project managing a complex and diverse programme of research, covering multiple activities and incorporating multiple datastreams
  • Confident in distilling and interpreting research findings from multiple sources into clear and actionable stories for internal teams
  • Strong organisation skills and the ability to manage projects to meet internal timelines
  • Excellent project management skills, with an ability to deliver projects to a high standard end-to-end
  • Strong IT skills, including the creation and management of spreadsheets and PowerPoints
  • Excellent communication and collaboration skills (verbal/writing)
  • Understanding and experience of using crosstabulation and other data analysis software (e.g., Q)


Desirable


  • Preferably some research agency and advertising research experience
  • Experience in working with secondary data sources
  • Appreciation of the objectives and activities of our organisation
  • Appreciate the diversity of the people and communities of Great Britain and embrace this diversity in your approach to work

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