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Paid Search Account Manager, London
1 month ago
Publicis Media helps clients drive sustainable business growth by harnessing the modern media landscape to drive one-to-one consumer connections at scale. Publicis Media UK is made up of 2000 people working across market-leading media agencies including Zenith, Starcom and Spark Foundry as well as specialist practices Publicis Media Exchange (PMX), Performics, Publicis Sport & Entertainment, Publicis Media Content and NextTECHnow. Together they combine deep expertise in media investment, strategy, insights and analytics, data and technology, commerce, performance marketing and content. Publicis Media is part of Publicis Groupe and is present in more than 100 countries with over 23,500 employees worldwide.
Our Commitment
Publicis Media is committed to building a culturally diverse workforce and therefore strongly encourages applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from individuals, regardless of their background.
THE CLIENT
Our “Power of One” solution for LEGO is a custom-built team created with one purpose in mind – to be LEGO’s partner in unlocking transformative growth in the evolving play landscape. We’ll build upon LEGO’s legacy as a kids’ playmate, evolving to become a leading playmaker in entertainment. Our London-based Global, EMEA & UK team will comprise of around 100 people, who are dedicated to LEGO’s business, and supported by teams in 55 markets across the world, who are a true extension of our team.
THE ROLE
We are looking for an accomplished Paid Search Manager to lead the strategic and tactical execution of paid search campaigns. You will be responsible for the brilliant execution of exciting, innovative and ground-breaking campaigns for LEGO across all paid search and biddable platforms, with a mix of objectives and KPIs. You will ensure that paid search strategy is executed, implementation and optimization goals are achieved and client’s targets are met as efficiently as possible. You will work with a variety of media partners, with a particular focus on Google products.
The ideal candidate will enjoy working with data and have very strong attention to detail. They will be highly performance-focussed, eager to demonstrate results and keen to play a key part in a specialist biddable team. They will be ready to take responsibility for the effective implementation of activity within their accounts, play a key role in future account development and be eager to share their expert knowledge with the wider team. The Paid Search Manager will manage a group of executives to drive key executions in an efficient manner. The dynamic and fast-paced nature of Paid Search demands a mix of creative and analytical skills in order to drive results.
QualificationsTHE RIGHT PERSON WILL BE ABLE TO CONFIDENTLY…:
- Be responsible for search activations and performance, ensuring a best-in-class approach and evolving our execution approach in the face of a fast-evolving channel landscape
- Serve as the main day-to-day contact, building the search relationship with internal planning/account teams and the key search client
- Activate and manage a variety of performance-oriented campaigns with direct-response KPIs, such as revenue and ROAS objectives
- Present their ideas and proactively communicate in a clear and concise manner
- Flawlessly execute to plans, shaping a longer-term testing roadmap and influence the direction with an activation viewpoint
- Work closely with the Account Director to actively drive innovative thinking with our search activation
- Manage a team of Account Executives, developing their own management style to coach and mentor others in delivering against day-to-day responsibilities effectively
- Manage large budgets, develop processes where necessary and adhere to agency and client financial processes
- Experience in activation across the biddable landscape, such as shopping, Performance Max and YouTube video campaigns preferred
- Multi-market campaign management experience highly desired, but not required
Publicis Media has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
- HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).
#LI-Hybrid
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