Paid Search Account Manager

4 weeks ago


London UK, UK, United Kingdom Push Group Full time

We are recruiting on behalf of Youth and Earth, an innovative supplement brand on a mission to redefine longevity. With a portfolio of award-winning products celebrated by publications like Tatler, The Sun, and Top Santé, Youth and Earth is poised for international expansion. As they introduce new products and venture into new markets, we’re seeking talented individuals to join their dynamic team.


About you

We are looking for someone to craft and execute cutting-edge paid search strategies that drive growth. You will be responsible for developing and implementing comprehensive paid search strategies across multiple platforms, including Google, Microsoft, Amazon, AdRoll and you will be involved in Meta and TikTok strategy discussions. You will manage campaigns in accordance with these strategies and track their performance to ensure that they are achieving the desired results.


As an eCommerce paid search manager, you will be responsible for the following key areas:

  • Campaign Oversight: Cultivate strong relationships with internal stakeholders, oversee the day-to-day execution of campaigns and reporting.
  • Financial Management: Monitor and manage the financial performance of products including budgeting and forecasting.
  • Innovative Techniques Implementation: To stay ahead in the adoption of emerging AI technologies, leverage innovative techniques.


Key Responsibilities:

Strategic Account Management:

  • Develop and implement comprehensive commercial strategies tailored to meet or exceed the business and commercial expectations.
  • Collaborate closely with the Growth Lead, Founder and external partners to devise advanced strategies.
  • Set specific performance targets and objectives aligned with business marketing goals and objectives.


Client Understanding and Industry Knowledge:

  • Develop an in-depth understanding of each product, competition, industry trends, marketing goals, and objectives.
  • Stay up-to-date with the latest industry developments, user trends, and consumer behaviour.


Budget Management and Performance Optimisation:

  • Manage budgets effectively, ensuring monthly spend aligns with the devised strategies.
  • Measure and optimise campaign effectiveness across assigned accounts, driving increases in traffic and conversions.
  • Leverage tools to compile and analyse company/sector-specific data for insights and optimisation.


Reporting and Client Communication:

  • Produce comprehensive reports, detailing monthly activities, recommendations, and performance against agreed-upon key performance indicators (KPIs) and metrics.
  • Ensure reports adhere to excellent written standards.
  • Maintain regular communication with the team, providing timely and efficient responses to all enquiries.
  • Attend and actively participate in weekly business meetings.


Solution Delivery and Account Optimisation:

  • Deliver related solutions such as landing page review, eCommerce integrations, based on specific needs.
  • Optimise accounts for maximum performance using various PPC practices and techniques across search, standard shopping and PMAX
  • Perform regular maintenance and efficient day-to-day management of international accounts.



Time Management and Knowledge Sharing:

  • Efficiently manage workload.
  • Freely share knowledge, insights, best practices, tactics, and ideas with the team.
  • Continuously expand industry knowledge by networking, researching, reading relevant blogs, and staying updated with news sources.


Additional Information:


Location: Greater London (White City), Hybrid 3 days a week in office

Salary: Up to £40,000 (depending on experience)

Benefits:

  • 20 days holiday per annum
  • Casual dress
  • Company events
  • Company pension
  • Vitality Health Insurance
  • Transport links




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