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Marketing Manager, Entertainment

1 month ago

London, UK, United Kingdom Aquent Full time

Marketing / Promotions:

• Secure best-in-class support and placements / go-to-market activations to drive incremental revenue

• Library: Monitor Sales performance of key EMEA platforms to execute appropriate curation of promotions (weekly and monthly)

• New Releases: coordinate with theatrical, creative, and operations to ensure that creative and operational assets are available to support digital releases across EMEA digital platforms and Social Marketing Agencies; Supporting platform creative delivery processes (source assets and distribute assets); Liaise with marketing and legal teams to ensure receipt of all required release elements

• Manage and update New Release Tracker

• Manage engagement with contacts at existing clients

• Ensure channeling of market requirements to creative, marketing, and media teams, coordination of communication with internal and external partners, and management of internal resources to ensure completion of deliverables

• Collate reports to analyze sales performance

• Update titles pricing in Partner platforms

• Collate overview summary of published platform marketing support for New Release (link landing pages, merchandising support)


Support expansion of marketplace into EMEA territories, including:

1. Collaborating with CST and Delivery to ensure communication of avails and assest delivery

2. Ensure execution of go-to-market strategy, including placements and pricing

3. Identify opportunities to participate in promotions and other merchandising programs


Licensing / General:

• Maintain tracker database for all deals

• Monitor customer, market, and competitor activity and provide feedback to internal stakeholders

• Conduct research on markets, trends, platforms, and competitors, and identify business opportunities with growth potential

• Evaluate partner interest inquiries: titles, rights, windows


Internal:

• Collaborate internally with Partner Engagement, Marketing, Legal, Operations, Finance, PR, Contract Services, and local Sales teams to create strategic cross-functional opportunities

• Coordinate communication with operations, legal, and creative teams to provide visibility to upcoming platform initiatives and projects

• Work with broader functional TVOD/EST teams as required to provide visibility to upcoming platform initiatives and delivery projects and work to continually streamline processes

There is a deadline for this role - shortlisted candidates will be contacted by Friday, June 14th.


Due to the high volume of applicants, we will only come back to successful candidates. If you do not received a response, please assume that you have not been selected for progression to the next stage of the hiring process.

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