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Head of Marketing Data and Analytics

4 months ago

London, UK, United Kingdom Hays Full time

Your new company

I have exclusively partnered with a global leading manufacturer and retailer, industry experts in its field. Their commitment to innovation, quality, and unforgettable experiences has made them a household name in countless countries. I am seeking a highly analytical and detail-oriented Marketing Effectiveness Manager to join the team to analyse the companies Global Marketing Effectiveness Program that operates in 13 different markets.


Your new role


The ideal candidate will have extensive experience in data analysis, SQL, and Marketing Mix Modelling (MMM). This role will be instrumental in measuring and enhancing the effectiveness of the companies’ global marketing strategies through robust data analysis and advanced modelling techniques.


  • Develop and implement Marketing Mix Models (MMM) to evaluate the effectiveness of marketing activities across various channels and geographies.
  • Analyse large datasets to extract actionable insights and support data-driven decision-making.
  • Use SQL to manage, manipulate, and query complex databases for in-depth analysis.
  • Collaborate with cross-functional teams to identify key performance indicators (KPIs) and metrics for marketing effectiveness.
  • Present findings and recommendations to senior leadership to inform strategic marketing initiatives.
  • Continuously refine and optimise models to improve accuracy and predictive power.
  • Stay updated with industry trends and best practices in marketing analytics and data science.
  • Utilise Python for advanced data analysis, modelling, and automation tasks as needed.


To be successful you must have:


  • Bachelor's degree in Marketing, Data Science, Statistics, Economics, or a related field; Master's degree preferred.
  • Proven experience in marketing effectiveness analysis and Marketing Mix Modelling (MMM).
  • Strong proficiency in SQL for data management and analysis.
  • Experience with Python for data analysis and modelling is highly desirable.
  • Excellent analytical skills with the ability to interpret complex data and translate it into actionable insights.
  • Strong communication skills with the ability to present data-driven recommendations to non-technical stakeholders.
  • Familiarity with data visualization tools (e.g., Tableau, Power BI) is a plus.
  • Ability to work collaboratively in a fast-paced, global environment.
  • Strong attention to detail and a commitment to accuracy.


What you’ll get in return

You will receive a competitive salary and flexible hybrid working model. Most importantly you will get the opportunity to be a part of one of the biggest and most remarkable brands in the world, providing international exposure to opportunities which only come alongside the organisation. Additionally, being a part of a dynamic and inclusive culture where everyone is visible and valued.