Senior Marketing Manager

2 weeks ago

City Of London UK, Central London, United Kingdom BMS Performance Full time

Are you an experienced and talented marketer looking for a new challenge? We have an exciting opportunity to join our established client's benchmarking and accreditation business as a Senior Marketing Manager. Collaborating with the Head of Marketing, you will play a key role in developing and implementing a comprehensive marketing strategy to drive growth and enhance brand credibility.

Our client: Our client is a renowned leader in benchmarking and accreditation. They are committed to providing high-quality products and services to a number of different industries. This is your chance to join a dynamic team where you will have the opportunity to make a significant impact and contribute to the continued success of this business unit

Job Purpose: As the Senior Marketing Manager, your primary responsibility will be to plan, activate, and manage multiple marketing campaigns across various digital channels. Your strategic efforts will focus on strengthening brand credibility, increasing visibility, and driving demand for a number of accreditation products. Additionally, you will collaborate with the Head of Marketing to ensure consistent and high-quality creative assets for marketing campaigns.

Role responsibilities:

  • Devise and execute effective marketing campaigns for our client's Awards and Rankings products to generate awareness, engagement, and leads.
  • Enhance the quality and consistency of accreditation marketing efforts.
  • Deliver high-quality brand and campaign assets in collaboration with in-house and external designers.
  • Manage and optimise organic and paid social media activity.
  • Prepare and deliver targeted email campaigns with high-quality content and effective audience segmentation.
  • Oversee internal display advertising for accreditation campaigns across the company
  • Utilise Pardot and Stripo to produce customisable email templates for improved efficiency.
  • Support the development, maintenance, and optimisation of landing pages.
  • Collaborate with key stakeholders, including Sales, Product Directors, Researchers, and the wider Marketing Team.

Role requirements:

  • Minimum 5 years of B2B marketing experience, including managing awards and/or research/accreditation programs.
  • Strong understanding of B2B lead generation best practices across digital channels.
  • Proficiency in marketing tools such as Pardot, Sprinklr, Stripo, and Canva.
  • Extensive experience in social media marketing.
  • Ability to manage and activate paid campaigns (social and search).
  • Knowledge of SEO best practices.
  • Previous experience working closely with sales teams.
  • Familiarity with Analytics tools, such as Google Analytics.
  • IT literate with proficiency in MS Office, advanced Excel.

Benefits:

  • 25 days of annual leave and discretionary gifted days.
  • Access to LinkedIn Learning for training and upskilling.
  • Flexible working arrangements to promote a healthy work-life balance.
  • We are an equal opportunities employer, embracing diversity and welcoming applications from all qualified individuals.

Location: The position of Senior Marketing Manager is based in Central London.

BMS Performance has spent years building strong relationships with leading companies. We can introduce you to the right companies for your skillset and provide guidance to help you get your next Marketing role.

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