Marketing Effectiveness Analyst

2 weeks ago

London, UK, United Kingdom Impellam Group Full time

Marketing Effectiveness Analyst (econometrician)


London based, hybrid working

Salary: up to 42k + benefits


The company:

You will be joining a global communications agency leading with breakthrough thinking, building growth for brands, and helping their clients see the bigger picture.

The company’s Analytics & Insight team houses all the data, effectiveness, and insight specialists within the business. The team has one purpose – to ensure that every media planning decision is fuelled by the best data and insights available.

Their Analytics & Insight team is crucial for the client’s success by delivering a data-driven approach to media strategy, planning and activation with an emphasis on accountability and innovation.

An integral part of Analytics & Insight is their Data Science & Modelling team which specialises in marketing analytics. The Data Science & Modelling team is committed to building connections along clients’ business journey to ensure they can make the right decisions to optimise their business performance. They do this using a vast range of analytical techniques which are bespoke for each business question and client.

Their areas of expertise span market mix modelling, budget setting and allocation, forecasting, brand equity modelling, launch volumetric studies and conjoint to name but a few. The teams primary focus is on getting insight out of data and analytics in order to provide recommendations for clients that are realistic, relevant and above all actionable.

The team is made up of 50+ experts, working across more than 25 clients in the UK and globally. They analyse over £600m of communications spend each year, covering 15% of UK media spend which means we are the leading experts in the field.


Overview of role

The business is looking for a Senior Analyst to join their Data Science and Modelling team and help deliver marketing analytics projects for some of the UK and global clients. As the Senior Analyst you will work across all areas of an econometric projects - mostly focusing on Market Mix Modelling. This will involve the initial project design and set up, managing the data collection, the modelling work, identifying key insights and writing the presentation debrief. You will have the opportunity to working closely with clients and various account groups within the agency, helping to action findings.

3 best things about the job

  • You’ll be part of the Data Science and Modelling team, a team of 50+ working closely with media teams across the agency to provide actionable solutions and accountability to support key business decisions and increase marketing effectiveness for the clients.
  • You will deliver market leading marketing analytics for your clients, watching your insights and recommendations make a real difference to their business.
  • You will benefit from the company’s extensive training programme, covering the range of analytical tools and techniques.


Measures of success

In three months, you would have:

Been fully immersed in the team’s analytics approaches, developed a good working relationship with and started work on your first client project.


In six months, you would have:

Been a key member of the team completing a full client project, gaining experience end-to-end, from Data Processing to Client Presentation.


In 12 months, you would have:

Taken on increasing ownership of different project elements, actively participating in ongoing improvements of processes and workflows

Responsibilities of the role

  • Processing of data to be used in analysis
  • Identify important trends in the data used and suggesting hypotheses of impacts
  • Build or update econometric models and suggest insights from model results
  • Produce sections of a client presentations
  • Present sections of a presentation to the client and to internal teams
  • Play an active role in client meetings, following discussion, taking notes/actions and contributing where relevant
  • Provide basic guidance for Analysts in the team


What you will need

  • An analytical mindset, able to approach issues and challenges from a variety of angles
  • Highly numerate, with strong mathematical acumen
  • Great written communication and presentation skills
  • Ability to prioritise
  • Experience in Market Mix Modelling
  • Good knowledge of typical tools and techniques used in marketing analytics
  • Advanced Excel and PowerPoint user
  • Advanced Eviews or other statistical software package user
  • Knowledge of programming language (e.g. R, Python)

If you are interested in this exciting opportunity, please follow the link to apply and attach a copy of your latest CV

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