Marketing Insights Analyst

1 month ago


London, UK, United Kingdom Elevation Recruitment Group Full time

Role: 12 Months FTC Marketing Insights Analyst – London


Salary: up to £60K per annum


Benefits:


Hybrid working model

Comprehensive & tailored learning & development programmes

Individual coaching to guide you through your career

Access to Communities of Practice

Pension plan

Private Medical Insurance

Permanent Health Insurance

RIDE2WORK scheme

Employee referral scheme

EV Car salary sacrifice scheme

View for the contract to go permanent


Elevation Recruitment Group - Marketing Division are excited to be exclusively working for a consultancy company.


We are seeking a highly analytical and detail-oriented Marketing Insights Analyst to join our dynamic marketing team. The ideal candidate will be responsible for analysing marketing data, generating insights, and providing actionable recommendations to optimize marketing strategies and campaigns. The Marketing Insights Analyst will work closely with the Marketing and Communications Team and other stakeholders to drive data-driven decision-making across the organisation.


Key responsibilities


Data analysis and interpretation

Analyse marketing data and trends and identify insights and opportunities for optimisation

Utilise various analytics tools and platforms to gather and interpret data

Reporting and presentation

Prepare and present comprehensive reports and dashboards to communicate insights and recommendations to stakeholders.

Collaborate with cross- functional teams to ensure alignment on insights and recommendations

Campaign performance analysis

Evaluate the performance of marketing campaigns across various channels (e.g., digital, social media, email) to determine effectiveness and ROI.

Identify areas of improvement and optimisation to enhance campaign performance

Prepare and present regular reports and dashboards to communicate key findings, insights, and recommendations to stakeholders.

Customer insights

Analyse customer data and behaviour to understand preferences, needs, and purchasing

Skills and Experience

Proficiency in data analytics tools and platforms (e.g., Google Analytics, Tableau, Excel

Strong analytical, critical thinking, and problem-solving skills.

Excellent communication and presentation skills, with the ability to translate complex data into actionable insights.

Detail- oriented with a strong attention to accuracy and quality.

Knowledge of digital marketing channels is preferred



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