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Marketing Automation Specialist

3 months ago

UK, UK, United Kingdom Salt Full time

Marketing Automation Specialist

London/ Hybrid

Global Entertainment business


A leading entertainment business who I am sure you have followed their journey or purchased some of their items previously are looking for a Marketing Automation Specialist with Salesforce Marketing Cloud experience to join their growing Marketing function in London.


The business has been around for a number of years and are in global markets. You will work with local teams to support on Marketing Automation efforts. They operate both B2C and B2B – so will consider candidates from both backgrounds.


Key Responsibilities:


  • Develop and execute marketing automation strategies using Salesforce Marketing Cloud.
  • Design, build, and deploy email campaigns, including customer journeys, triggered emails, and A/B testing.
  • Manage and segment customer data to create targeted and personalized marketing campaigns.
  • Collaborate with cross-functional teams to integrate Salesforce Marketing Cloud with other platforms and ensure seamless data flow.
  • Analyze campaign performance and provide actionable insights to improve effectiveness and ROI.


Experience:


  • Bachelor’s degree in Marketing, Business, or a related field
  • Experience as a Marketing Automation Specialist with hands-on expertise in Salesforce Marketing Cloud
  • Strong understanding of email marketing best practices, customer segmentation, and data management.
  • Proficiency in creating and managing customer journeys, automations, and workflows within Salesforce Marketing Cloud
  • Analytical mindset with the ability to interpret data and provide actionable recommendations.