CRM and Automation Executive
2 weeks ago
My client is seeking an experienced CRM and Marketing Automation executive to join their growing team. The right candidate must have experience in a similar role with their primary focus on CRM and Marketing automation as well as experience within financial services.
Key Responsibilities:
- Create, schedule, and AB test marketing and CRM emails for prospects and clients
- Manage communication and email marketing calendar with senior stakeholders
- Develop and manage lead and client marketing automations
- Act as the guardian of the email briefing process
- Provide regular reporting on email metrics to the Marketing team
- Act as a subject matter expert for email marketing tools
- Set up and manage operations for internal virtual events
Requirements:
- 2-3 years of experience in CRM and marketing automation
- Experience in B2B Marketing within financial services
- Knowledge of AB testing and optimizing email content
- Strong understanding of email best practices
- Hands-on experience with CRM and automation providers
- Reporting on email engagement metrics
- Knowledge of GDPR and marketing communications
- Ability to work collaboratively in a fast-paced environment
- Experience with HTML and CMS is a plus
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