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CRM Executive

3 months ago

London UK, UK, United Kingdom Emma Bridgewater Full time

Do you have a passion for creative email marketing?


Would you like to work for a UK heritage brand as part of an agile and collaborative Marketing team?


If so, this CRM Executive role could be spot on…


We’re on the hunt for a CRM Executive to join our marketing team, working closely with Marketing and Ecommerce to deliver sensational email marketing and CRM strategies that drive engagement, retention and conversion for Emma Bridgewater. The CRM Executive with be responsible for the planning & designing, building, deploying and reporting on a robust and on-brand customer experience through each lifecycle stage. This role will be based in the Emma Bridgewater Head Office based in South West London with the option for hybrid working.


Reporting to: Head of Marketing

Location: Hybrid role, with a minimum of two days per week expected in the office (SW London)

Hours of Work: 9.00am - 5.30pm Monday - Friday


Role & Responsibilities

  • Managing the day-to-day running of the Emma Bridgewater Email Marketing calendar
  • Work closely with the Marketing and Ecommerce teams to define and execute the email marketing roadmap to deliver objectives
  • Working closely with Marketing team to identify and create on-brand and timely marketing messages, producing email copy and email designs using campaign assets
  • Work with ecommerce team to ensure seamless customer experience across EB website, landing pages etc.
  • Take the lead on planning and building broadcast and automated email campaigns
  • Analyse performance and KPIs on a weekly, monthly, and quarterly basis reporting against benchmarking and forecast and on the performance of new initiatives
  • Ideate and execute A/B tests for broadcast and automated emails. Continually monitor and track performance, report on findings and use to improve future campaigns
  • Create CRM customer lists for ad-hoc and automated campaigns and digital marketing
  • Trouble-shoot any deliverability challenges and provide solutions to email marketing queries
  • Keep an eye on competitor activity and technology advances and ensure email marketing best practice, creating best-in-class campaigns
  • Keep up to date with email best practice and continually assess and improve our communications
  • Serve as main contact between Emma Bridgewater and our external agency Ometria
  • Work closely with Ecommerce colleague to align campaigns with our PPC, SEO & Paid Social strategy as well as referrals and SMS


About You

ESSENTIAL

  • 3+ year experience in an email marketing role
  • Experience managing an email platform (e.g. Ometria, Klaviyo, Emarsys, MailChimp) in an ecommerce environment. (Ometria experience an advantage, but not required)
  • An analytical mindset and the ability to use insights to inform future decisions
  • Experience in Adobe Creative Suite
  • Exceptional attention to detail
  • Comfortable owning a busy email calendar
  • Confident, positive and enjoy collaborating on design and copywriting


NICE TO HAVE

  • Experience using Ometria and Shopify
  • Experience in Copywriting
  • Experience in email tools like Movable Ink, Attentive, Mail Charts
  • An understanding of customer segmentation
  • An understanding of GDPR and its effect on the management of customer data


About Us

At Emma Bridgewater, we believe everyday items have the power to tell the stories of our lives. With original design inspired by all we love in life, all our talented people play an important role in making us a leading creative brand for living.

Our people are the reason for our success, and we believe in helping everyone working at Emma Bridgewater achieve their potential and feel at home in our business. Our people work in a wide variety of roles across our three Stoke-on-Trent sites, London Office, and Bicester Village Store.

If you are inspired by the products we create and are committed to helping provide our customers with the quality experience we are proud of, you could be part of the next phase of our exciting programme to develop our people and our business.