Senior Marketing Executive

4 hours ago


London UK, UK, United Kingdom Night Zookeeper Full time

Night Zookeeper's mission is to make learning fantastically fun for children. We are seeking a talented and experienced Senior Marketing Executive to join our marketing team. If you have a creative mindset, a results-driven approach, and the ability to multitask in a fast-paced environment, we want to hear from you


Key Responsibilities:

Paid Search Management:

  • Develop, implement, and optimize paid search campaigns on Google Ads and Microsoft Ads (Bing Search).
  • Analyze performance metrics and identify opportunities for improvement.


Paid Media Advertising:

  • Plan, execute, and manage paid media campaigns, on Facebook & Youtube
  • Monitor and report on campaign effectiveness, ensuring a positive ROI.


SEO Implementation:

  • Collaborate with content creators and developers to implement SEO strategies.
  • Conduct keyword research, on-page optimization, and performance tracking.


Other areas to contribute with marketing team members.

Conversion Rate Optimization (CRO):

  • Conduct A/B testing and data analysis to improve website and landing page performance.
  • Develop strategies to enhance user experience and drive higher conversion rates.

CRM Management

  • Manage CRM campaigns to nurture leads and engage existing customers.
  • Develop and track email marketing campaigns aligned with broader marketing goals.


Skills & Experience Required:

Experience:

  • Minimum of 3+ years of experience in a similar marketing role.
  • Proven track record of managing paid search, SEO, and paid media campaigns.
  • Ideally, experience marketing apps, or experience in kid's education/games space

Technical Skills:

  • Proficiency in platforms like Google Ads, Facebook Ads Manager, Google Analytics, Google Search Console, and CRM tools (e.g HubSpot)
  • Understanding of CRO principles and tools such as VWO/Optimizely etc

Creativity:

  • Strong creative thinking and problem-solving skills.
  • Ability to contribute to campaign ideation and execution.

Qualifications:

  • Ideally, a degree or a professional qualifications in Marketing



What We Offer:

  • A competitive salary of £45,000 - £50,000.
  • A supportive and collaborative work environment.
  • Opportunities for professional development and career growth.
  • The chance to work on exciting and innovative marketing campaigns.


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