Growth Marketing Specialist

6 days ago

Leicester UK, Leicestershire, United Kingdom CloudCall Full time

Our core values here at CloudCall are central to our successes and so we're looking for people to join us who share our passion for making things better every day, to change the landscape, to help us become a top SaaS company driven through innovative technology and a focus on our customers.


Are you ready for the challenge?


What are we all about?

CloudCall is the only communication software dedicated to businesses who use CRMs. By capturing all calls and communications, and saving them into the CRM records, CloudCall helps businesses make more insightful decisions, stay in control of teams working from anywhere, and get more done, faster.

We understand the importance of empowering your teams – wherever they are. That’s why our reimagined apps offer a unified experience, erasing the frustration of disjointed functionality when flicking between devices. Embrace the freedom of working efficiently, whether in the office or on the go.


Day-to-day, you will:

  • Manage and optimize SEO strategies: Focus on both on-page and off-page SEO.
  • Oversee PPC campaigns: Utilize Google Ads to drive targeted traffic.
  • Create landing pages: Use WordPress (elementor builder) for high-converting pages Leadoo (Lead gen form).
  • Conduct keyword research: Develop campaigns based on effective keyword strategies.
  • Perform competitor benchmark analysis: Stay ahead of the market trends.
  • Collaborate cross-functionally: Work with brand, product marketing, design, client, sales, and BDR teams to meet ARR objectives.
  • Lead performance marketing campaigns: Strategize, plan, and execute multi-channel digital marketing campaigns (website, content syndication, PPC, etc.).
  • Manage agencies: Be the key contact for our website and SEO agencies.
  • Measure and report campaign performance: Assess against ROI and KPIs to optimize strategies.


As a well-rounded Marketer your Skills and Experiences likely include:

  • B2B SaaS experience: Proven track record in the SaaS industry.
  • Proficiency in Salesforce, WordPress, Pardot, Leadoo, and GA4: Strong technical skills for marketing campaign management.
  • SEO expertise: Deep understanding of SEO tactics and tools like SEMrush, Screaming Frog, and Ahrefs.
  • Agency management experience: Comfortable working with external agencies.
  • Analytical skills: Ability to interpret marketing data and analytics using tools like Google Search Console and Google Analytics.
  • Multi-channel campaign experience: Experience implementing campaigns in both US and UK regions.
  • Strong time management and organizational skills: Ability to prioritize tasks and meet deadlines.
  • Innovative mindset: A flexible self-starter with a wealth of ideas.


What does CloudCall offer you?

We are a growing SaaS company and we deliver on what we say we do While offering access to private healthcare, pension contributions and food/drinks provided in the office we also take the development of our people very seriously We will work with you to carve out a development plan and make a real difference to your career.

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