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Insights Manager

3 months ago

Manchester, Greater Manchester, United Kingdom John Crane Full time

PLEASE NOTE - This role will be based from our Manchester offices on site 3 days per week. We welcome applications from anyone in the UK, but you must be prepared to travel & work from this site.


The Insights Manager will play a pivotal role in key strategic business and marketing specific decisions by creating, executing, and maintaining a sustainable insights hierarchy, analysing the data, and providing actionable intelligence across the organization. This role will drive a step change in how we approach the provision, visibility and application of insights in the organization to ensure data-driven decision making.


The key responsibilities for the role are as follows -


Strategic Decision Support: Lead thinking around data-driven decision making, collaborating with senior leadership to provide deep analytical expertise related to customers, prospects, markets, channels, and products.

NPD/NSD Insights : Manage and develop Insights requirements for all New Product Development and New Service Development initiatives working closely with Portfolio and Engineering Stakeholders

Market Analytics: Define and deliver market analytic requirement, enabling strategic and tactical marketing decisions, including Persona and Buyers Journey mapping and validation.

Competitor Analytics: Lead the development of a fully integrated competitive picture to provide insights for the sales and product teams.

Holistic Insights: Drive the closure of information gaps using primary and secondary research, competitive insights, and in-house data analytics at a global and regional level

Brand Positioning: Collaborate closely with the Brand team to create and implement a regular cadence of intelligence to support the Brand positioning efforts.

Reporting: Collaborate with the Performance Specialist to develop comprehensive and aligned impactful insights through visually engaging dashboard

Agency Management : Collaborate with the Marketing Process Manager to assess external Insights vendors, manage ongoing relationships, set appropriate KPIs for agency delivery, and manage a quality briefing process

Continuous Improvement: ability to assess internal Insight needs, bringing external-in mindset, best practices and ideas to leverage insights in an actionable way with key stakeholders in Sales, Portfolio, Technology and other teams

Digitisation : Assess and create Roadmap on how to democratize Insights outputs to the broader organization working with Strategy, Digital and Marketing Performance teams to align define and secure support to deliver on the requirements.



The ideal candidate will have the following skills/experience -


  • 5+ years of related experience in market research, insights, data analysis-related roles
  • Familiarity with syndicated research/data tools and the ability to extract, interpret, and communicate data trends
  • Knowledge of persona and buying group development and activation
  • Experience of selecting, managing and partnering with agencies to deliver on business objectives
  • Excellent data and analytical skills with strong attention to detail
  • Experienced collaborator with excellent communication and stakeholder management skills
  • Ability to work cross-functionally in dynamic and flexible environment.
  • Able to manage multiple tasks and prioritize effectively to meet deadlines in a fast-paced workplace


Founded in 1917, John Crane is a global leader in the design, manufacturing, and engineering of mission critical flow control solutions for increased efficiency, emission reductions and energy transformation. Our products include mechanical seals and systems, couplings, bearings, filtration systems and predictive digital monitoring technologies. John Crane customer service is accessed through a global network of more than 200 global sites in over 50 countries employing more than 6,000 employees worldwide. We partner with our customers and help them meet the latest environmental standards and keep their operations safe and controlled.

John Crane is part of Smiths Group, For over 170 years, Smiths has been improving our world through smarter engineering. Our technology benefits millions of people every day – making travel safer, supporting sustainable energy transition, efficiently heating, cooling our homes, and helping our world stay connected.


Diversity Clause


We believe that different perspectives and backgrounds are what make a company flourish. All qualified applicants will receive equal consideration for employment regardless of race, colour, religion, sex, sexual orientation, gender identity, national origin, economic status, disability, age, or any other legally protected characteristics. We are proud to be an inclusive company with values grounded in equality and ethics, where we celebrate, support, and embrace diversity.

At no time during the hiring process will John Crane, Smiths Group nor any of our recruitment partners ever request payment to enable participation – including, but not limited to, interviews or testing. Avoid fraudulent requests by applying jobs directly through our career’s website (Careers – John Crane) or LinkedIn.