Senior Marketing
1 month ago
Senior Marketing & Communications Officer
Salary - £40k
Working arrangements - Full time
Location - London
Job Purpose -
The Senior Marketing & Communications Officer will lbe an exceptional copywriter who will lead on the promotional campaigns for our portfolio of events and member services, and support the delivery of our content and communications as part of our advocacy and external engagement work. They will be involved in delivering marketing and communications across our brand family – the Chartered ABS, Small Business Charter, and the Certified Management & Business Educator.
Within these brands, you will help to execute our event marketing campaigns to drive registrations, revenue and engagement with our members. Our conferences, events and professional development programmes will be a key priority, with a focus on driving event growth and revenue.
The Senior Marketing & Communications Officer will also work on the marketing of the Certified Management & Business Educator (CMBE) scheme by fronting the outreach programme to our community of CMBEs to great a regular pipeline of content designed to assist in the growth objectives of the scheme.
The Senior Marketing & Communications Officer will own and manage the Chartered ABS and Small Business Charter websites, taking responsibility for populating the site regularly with content for our members, and will be responsible for gathering this content from our community. They will assist in the continuing development of these websites, and lead on the SEO development and best practice implementation across both sites.
Responsibilities -
- Lead on the creation and dissemination of email marketing campaigns for portfolio of events
- Lead on the production of copy for event web pages and create and manage these pages in the website CMS
- Create other marketing assets and promote our activities through other channels such as direct mail and social media
- Manage the CRM database and prepare campaigns with segmented marketing data
- Monitor, analyse and react to marketing performance data such as Google Analytics and social media metrics
- Identify innovative ways to raise awareness of, and boost engagement in, our events
- Create and populate pages on the Chartered ABS and Small Business Charter websites using the website CMS, ensuring the sites are populated regularly with engaging and relevant content
- Manage the pipeline of editorial content across our brands including commissioning content from members and stakeholders
- Lead on the review and editing process of written editorial content produced, and provide feedback where required, to ensure high quality editorial standards are maintained across our blogs, news, publications, newsletters, press, and social media
- Write and build regular engaging e-newsletters in our email platform for all of our brands e. Lead on the SEO development and best practice implementation on Chartered ABS and SBC websites
- Run our social media accounts at our events, as well as supporting the events team before and during our conferences
- Work with the team to keep our database records up-to-date through cleaning data in our CRM and research contact details of key contacts within our membership
- End to end lead and deliver on Chartered ABS and Small Business Charter projects including Dynamic Conversations and similar
Key Skills -
- Excellent copywriting and editing skills
- Event marketing experience
- Experience delivering marketing and communications for B2B or professional audiences
- Experience of editing and uploading website content
- Experience of using social media in a professional capacity
- Experience of delivering communications for a membership body, network, association or professional body
- Experience of editing written content
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