Senior Marketing Executive
1 month ago
Join a Dynamic Team as a Senior Marketing Executive
We are thrilled to partner with one of our longest-standing clients, who are expanding their marketing team with an exciting new role. This organisation is dedicated to senior professionals' personal development and enhancing their functions' effectiveness. With a team of around 30 employees, they serve this community through membership, training, and research.
Why We Need You?
As a Senior Marketing Executive, you’ll be crucial in crafting and executing marketing strategies to boost their market presence and achieve business goals. You’ll work closely with cross-functional teams, leveraging various marketing channels to generate new business leads, meet enrolment and revenue targets, and support member retention.
Strategic Planning
- Develop and implement strategic marketing and communications plans to drive lead generation and revenue growth.
Campaign Execution
- Lead marketing campaigns focused on non-member lead generation and enrolments for learning courses and programmes.
- Monitor and optimise campaign performance to meet marketing objectives.
Data Management
- Maintain and expand the non-member database on HubSpot.
- Research, update, and segment non-member data to identify key prospects.
Analysis, Reporting, and Optimisation
- Track and analyse campaign performance metrics, providing insights for future improvements.
- Assist the Marketing Manager and Executive team with regular and ad hoc reporting.
Copywriting
- Create and review compelling, high-converting copy for marketing materials.
Website Maintenance
- Ensure website content is accurate, SEO-friendly, and engaging, adhering to brand guidelines.
Social Media Management
- Collaborate with the Marketing Manager and Content Marketing Executive to develop and execute social media strategies to boost brand awareness and engagement.
If you are a fast-paced marketing professional with a creative mindset and proven experience in marketing, lead generation, and copywriting, we have a fantastic opportunity to work with a team that places incredible value on developing and investing in their staff. A clear career pathway, learning and development opportunities and an annual performance bonus, as well as a team of dedicated and innovative colleagues, could all be highlights if you join the team
Are you ready to make a significant impact? Apply now to join a team that values growth, innovation, and excellence
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