Senior Marketing Analyst
1 month ago
SENIOR MARKETING ANALYST
SALARY UP TO £75,000
LONDON
2 DAYS IN THE OFFICE
The Company
This company provides a digital platform for consumers to buy and sell items
THE ROLE
As a Senior Marketing Analyst you can expect to be involved in the following:
- Examining customer behaviour and assessing the effectiveness of marketing channels to create actionable insights that can boost marketing growth and optimize efficiency.
- Working closely with the Marketing team to shape and challenge decisions using data-backed suggestions while evaluating marketing channel outcomes and uncovering new possibilities.
- Performing detailed analysis of changes in performance, offering insights focused on commercial impact.
- Evaluating the effects of new marketing efforts through methods such as incrementality testing or similar experimental approaches when necessary.
- Enabling and educating Marketing team members on the use of dashboards to promote increased self-service usage.
- Contributing to the broader Analytics and Data Science teams within the organization through knowledge exchanges and collaborative learning
Your Skills And Experience
- Experience in using SQL (Python is also a bonus but not necessary
- Experience in visualisation and dashboarding
- Extensive knowledge of digital paid marketing channels such as Google, Meta, Amazon, Display, Youtube etc
- Experience in measuring the impact of marketing investments through at least one methodology (Attribution, Incrementality, Casual Impact, Marketing Mix Modelling) Incrementality is very much desired
- Strong communicator
How To Apply
To express your interest, send your cv to Valentine by clicking the apply button below
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