Senior Marketing Analyst

1 month ago


UK, UK, United Kingdom Harnham Full time

SENIOR MARKETING ANALYST

SALARY UP TO £75,000

LONDON

2 DAYS IN THE OFFICE

The Company

This company provides a digital platform for consumers to buy and sell items



THE ROLE

As a Senior Marketing Analyst you can expect to be involved in the following:

  • Examining customer behaviour and assessing the effectiveness of marketing channels to create actionable insights that can boost marketing growth and optimize efficiency.
  • Working closely with the Marketing team to shape and challenge decisions using data-backed suggestions while evaluating marketing channel outcomes and uncovering new possibilities.
  • Performing detailed analysis of changes in performance, offering insights focused on commercial impact.
  • Evaluating the effects of new marketing efforts through methods such as incrementality testing or similar experimental approaches when necessary.
  • Enabling and educating Marketing team members on the use of dashboards to promote increased self-service usage.
  • Contributing to the broader Analytics and Data Science teams within the organization through knowledge exchanges and collaborative learning



Your Skills And Experience

  • Experience in using SQL (Python is also a bonus but not necessary
  • Experience in visualisation and dashboarding
  • Extensive knowledge of digital paid marketing channels such as Google, Meta, Amazon, Display, Youtube etc
  • Experience in measuring the impact of marketing investments through at least one methodology (Attribution, Incrementality, Casual Impact, Marketing Mix Modelling) Incrementality is very much desired
  • Strong communicator


How To Apply

To express your interest, send your cv to Valentine by clicking the apply button below



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