Digital Marketing Manager

3 weeks ago


Newcastle Upon Tyne UK, Tyne & Wear, United Kingdom BMC Recruitment Group Full time

SALARY: £50,000

LOCATION: Newcastle (hybrid working)


About the job

Our client is an award-winning consumer brand with their global headquarters in Newcastle upon Tyne where the role will be based 3 days a week.


What you will be doing:

  • Develop and execute a comprehensive digital marketing strategy for the UK & international markets, incorporating PPC, SEO, Paid Social and affiliates.
  • Work closely with digital agencies & internal brand & content team to drive improved growth and reach.
  • Craft and implement strategies to enhance search rankings and organic traffic.
  • Drive growth in backlink profile, keywork reach, domain authority with an always on SEO approach
  • Develop a high-performing content strategy and champion an SEO mindset across departments to produce SEO friendly content.
  • Manage the digital marketing channels, including budgeting, campaign planning and collaboration with external agencies.
  • Work closely with he trading team to ensure a full 360 calendar is in place to support to reach of trading campaigns.
  • Ownership of all CRM channels, email and SMS campaigns and referral and loyalty programmes.
  • Drive brand awareness, customer acquisition and retention
  • Analyse campaign success, translate data into actionable insights and optimise strategies for continuous improvement.
  • Stay abreast of digital trends, tools, and strategus, making recommendations for new approaches.


Key Skills

  • A proven track record in digital marketing
  • Strong understanding of the role of SEO within an ecommerce environment
  • Strong analytical skills to interpret data and drive informed marketing decisions
  • Strong commercial awareness
  • Excellent communication and project management abilities
  • A proactive and collaborative approach, with the ability to work independently and within a team
  • Budget Management Experience
  • Agency Management and/or people management


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