Marketing Coordinator

3 weeks ago

London UK, UK, United Kingdom LMC - London Metropolitan College Part time

Job Title: Marketing Coordinator (2/3 days per week)

Location: Hybrid (Home and LMC Locations)

Contract Type: Permanent

Working Pattern: To be agreed

Salary: According to experience



Exciting Part-Time Opportunity: Marketing Coordinator


Are you passionate about digital marketing and eager to make a significant impact? Join our dynamic team at LMC as a Part-Time Marketing Coordinator and play a key role in driving the success of our Project Controls, Project Management, and Data Analyst training programs


About LMC

LMC is a specialised higher education provider dedicated to delivering top-quality training in complex project delivery. Our mission is to set the standard for excellence in Project Management and Project Control education. We are expanding our offerings to include degree-level students and apprenticeships, as well as introducing Graduate and Post Graduate courses in specialised subjects.


At LMC, our team consists of highly experienced professionals who are passionate about providing outstanding teaching, leadership, and learning opportunities. We prioritise the welfare and safety of our students, and all appointments are subject to rigorous screening processes, including Enhanced DBS/Overseas Police Checks and Prohibition checks.


Join us in pushing the boundaries of educational excellence and making a significant impact on the future of project controls.


Key Responsibilities:


Digital Marketing Campaign Execution:

Lead and manage a digital marketing campaign aimed at boosting awareness and enrolment in our training programs. Optimize our website for search engines, enhance user experience, and create compelling landing pages to ensure high conversion rates.


Content Marketing:

Develop and publish engaging weekly blog posts about project controls and project management. Create inspiring case studies and success stories from our students and graduates. Craft a monthly newsletter packed with industry news and program updates.


Social Media Management:

Take charge of our social media platforms (LinkedIn, Twitter, Facebook, Instagram), delivering daily updates and engaging content. Run targeted ad campaigns to drive program enrolment and share student testimonials, program highlights, and industry news.


Email Marketing:

Segment email lists and send bi-weekly updates, blog posts, and event invitations. Develop automated email sequences to nurture leads and keep our audience engaged.


Pay-Per-Click (PPC) Advertising:

Manage Google Ads campaigns and use retargeting ads to re-engage visitors. Oversee LinkedIn and Facebook ads, focusing on specific demographics to maximize impact.


Event Marketing:

Assist in planning and executing major marketing events. Develop promotional materials and campaigns to drive event attendance and ensure marketing efforts align with event goals.


Performance Tracking and Reporting:

Analyse website traffic, social media engagement, email performance, and PPC metrics. Adjust strategies based on data to optimise results and provide insightful monthly reports to the team.


Collaboration and Outreach:

Work closely with the Business Development Manager and Operations team to align marketing strategies with our business goals. Engage with new employers and partners to promote our training programs and support the creation of promotional materials for prospective clients.


Qualifications:

  • Proven experience in digital marketing, social media management, content creation, and PPC advertising.
  • Strong understanding of SEO, email marketing, and performance analytics.
  • Excellent written and verbal communication skills.
  • Ability to work independently and as part of a team.
  • Creative mindset with meticulous attention to detail.
  • Experience in the education or training sector is a plus.


Why Join Us?


Working for LMC:


In return, LMC offers:

  • Professional development opportunities.
  • Flexible working arrangements, where possible.
  • Support for your wellbeing at work.
  • Membership of a pension scheme.
  • Free eye tests.
  • Monthly staff development days.
  • Be part of a forward-thinking team that values innovation and creativity.
  • Enjoy the flexibility of a part-time role while making a significant impact.
  • Opportunity to work with a diverse and talented team dedicated to excellence.



Our Commitment – Equal, Inclusive, Diverse

LMC is committed to fostering an inclusive and diverse work environment. We welcome applications from all suitable candidates, regardless of any protected characteristics. We strive to create a workplace where everyone can thrive, and we ensure our recruitment processes are fair and open, giving all candidates equal opportunity to apply.




If you're ready to drive our marketing efforts and help us achieve our goals, we want to hear from you


Apply Today and take the next step in your career with LMC.


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