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Marketing Coordinator

3 months ago

London UK, UK, United Kingdom Opera Holland Park Full time

As a key member of the marketing team, the Marketing Coordinator will take responsibility for implementing creative campaigns to help sell Opera Holland Park’s summer season. With a passion for opera, music and/or theatre marketing, they will be responsible for coordinating promotional activity with a focus on internal marketing alongside key administrative and operational work, to meet sales targets, and raise awareness of the company’s work on and off stage locally, nationally and internationally.


They will work closely with the Head of Marketing, Insights and Communications consultant and the Digital Content Producer to plan and implement marketing across our social channels (TikTok, Instagram, Facebook and X), print and email communications. They will act as a main point of contact for press reviewers and journalists working with the department to pitch articles and feature ideas.


This is a fantastic opportunity for an enthusiastic and organised individual who is looking to kick-start a career in marketing and the arts. We’re not looking for somebody with tonnes of experience but a candidate who has a passion for arts marketing, can bring exciting ideas to the table and learn quickly. This is a unique opportunity and one that the candidate can grow and shape the role into their own and expand their marketing experience within a small and friendly team.


Day in the life


Every day looks a little bit different, but you will likely find yourself: organising video or photoshoots during rehearsals for the season’s productions; writing copy for and designing e-newsletters; planning and executing social media campaigns; maintaining press relationships and pitching ideas for features and articles; working closely on marketing our award-winning education and outreach programme Inspire; supporting the department with key administrative and operational tasks.


Practicalities, role expectations and accessibility


The Marketing Coordinator role can be busy, but very rewarding. We are a small team, with lots to do, especially in the lead up to the summer season. However, there is nothing better than seeing a full theatre on opening night and knowing you’re part of the reason everyone’s there.


The theatre site in Holland Park, where performances, rehearsals, and most events will be held, is fully wheelchair accessible, with step free access to the majority of areas. For more information, have a look at our access page here. When we’re at the theatre throughout the summer for a performance, we spend quite a lot of time standing up. This can be physically tiring, but we’re more than happy to find ways of making this more accessible.


Most of the team work some days at home and some at our office, close to Earl’s Court station. We can be flexible depending on your preferences. Throughout the summer, the marketing department often works in Holland Park at the theatre which, as an ‘office’ goes, can’t be beaten during the summer months

When we’re working, there is no real dress code - you can wear whatever you feel comfortable in. For opening nights, formal meetings or events, we wear semi-formal dresses or suits. All of this varies depending on the weather of course, which can be variable throughout the summer as the theatre is outdoors.


Role Outline


Marketing & Communications

  • Brainstorm ideas for marketing campaigns and audience development strategies
  • Plan trailers, interviews and all other video content to promote the season and year-round events
  • Assist with administrative project planning and production as required for film projects, including trailers and interviews
  • Draft, brainstorm ideas and manage content calendar for all social media accounts
  • Update content on the website making sure information is kept up to date and working with other departments to ensure all activity is adequately represented
  • Draft copy and send out email newsletters and booking reminders
  • Draft copy and send out pre- and post-performance email communications for performances and events during the season
  • Create and distribute customer surveys and feedback methods
  • Collate customer feedback
  • Create engaging content, including videos, articles, podcasts and social media campaigns, to build our brand, drive sales and increase awareness of the organisation
  • Work closely with the Education & Outreach Manager to create marketing campaigns to promote our award-winning education and outreach programme Inspire
  • Edit and distribute CEO’s podcasts
  • Help to manage reciprocal marketing relationships, including social media and email swaps
  • Assist with promotional print design and distribution for the summer season


Press

  • Maintain and administer the press and media contact lists
  • Draft and distribute invitations to press nights, managing RSVPs
  • Revising the press contacts list to increase the focus on arts editors, reporters and commentators
  • Brainstorm ideas for press pitches
  • Help to organise press nights in collaboration with colleagues
  • Respond to press requests, including distributing press photos, and arranging interviews and photo call distributing enquiries to relevant members of the team
  • Manage press ticket requests


Other

  • Play an active role in the Access Working Group, evaluating and evolving current access processes and information on a regular basis
  • Keep customer records in OHP’s Box Office system (Spektrix) up to date
  • Create purchase orders and process invoices from suppliers
  • Assist with signage around the theatre – finding suppliers, working with designers and facilitating deliveries and installations
  • Support the Development team in their campaigns as required


Person Specification

The ideal candidate for this role is someone at the start of a career in arts marketing. You might be a recent graduate, or you might be working in another job already but looking to step into the arts industry.

We’re looking for someone with excellent communication skills (particularly when it comes to writing), who’s a fast learner, confident with technology, has a good sense of initiative, and is passionate about developing a career in marketing.


Essential criteria

  • Full fluency in English
  • An ability to learn quickly and pick up new skills
  • Proactive and able to work independently
  • Creative mindset and a good problem-solver
  • Excellent attention to detail and accuracy
  • A high level of confidence with writing and proofreading
  • Excellent computer literacy
  • A passion for the arts, and an awareness of industry activity
  • Clear communication in person, both one-to-one and in groups


Desirable criteria

  • Experience in Adobe Creative Suite or similar design software
  • Experience with editing websites on WordPress, and an understanding of basic HTML
  • Experience managing a social media account, group, or page
  • Experience with filming and photography


Please do not be put off applying if you don’t feel you meet any of the desirable criteria – these are skills we will be happy to teach.