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CRM Manager

3 months ago

London, UK, United Kingdom Propel Full time

Are you a CRM executive or specialist looking to take the next step in your career?


We’re excited to announce an incredible opportunity with a well-known, high-growth Fintech scaleup that is seeking ambitious individuals to step into a CRM Manager role.


This is an excellent time to join a company that has already garnered over 1 million users for their newsletter and app, making it one of the largest communities in the world. The benefits are outstanding, including flexible hybrid working, allowing you to choose how often you come into the office—be it once a week, once every two weeks, or a few times a week.

In addition to flexible working arrangements, they offer:


  • A generous pension contribution of 16-18%
  • 40 days of annual leave


What’s more, you don’t need prior experience as a CRM Manager to excel in this role. Our client provides weekly sessions, guidance, and a supportive environment where you can grow, exchange ideas, and progress in your career as a newly promoted CRM Manager.


The Role


As the CRM Marketing Manager, you'll have the unique opportunity to shape and enhance their CRM & Lifecycle capabilities. You'll lead the charge in implementing cutting-edge marketing automations that drive user engagement and growth. By designing and executing impactful strategies, you'll play a key role in converting users and newsletter readers to Premium subscription and reducing churn.


This role allows you to collaborate closely with Growth Marketing, Product, Design, and Content teams, offering a dynamic and creative environment. You'll have the freedom to create compelling email, push, and in-app campaigns and refine them through A/B and multivariate testing.


Responsibilities:


• Develop and lead the strategy for end-to-end user and subscriber acquisition, engagement, and retention with mentorship and support to help you grow into the role.

• Manage the end-to-end process for lifecycle communication across all channels - email, push, in-app - from brief to execution and post-campaign analysis.

• Create the audience segmentation strategy, define subscriber segments, and build reporting for free and premium subscribers.

• Own the lifecycle communications for Premium subscribers.

• Identify organic and manufactured triggers and design strategies that leverage triggers to drive habituation, engagement, and retention.

• Create programs for subscriber onboarding, lifecycle management, and win-back initiatives.

• Analyse campaign and channel performance and use insights to identify opportunities to increase engagement and conversion rates at all stages of the subscriber’s lifecycle journey.

• Manage experimentation agenda to continuously improve performance across all CRM channels. • Own the CRM campaign calendar with guidance to help you excel in planning and execution.

• Deliver consistent and innovative user experiences across channels that enable them to personalise their user journeys.

• Partner with Product and Engineering to identify and build features that will support your CRM strategy.

• Create and share weekly and monthly performance reports.

• Respond to subscriber inquiries, resolving requests, and improving subscriber satisfaction


About You


  • Experience in start-up/scale-up environments.
  • Track record of executing successful cross-channel lifecycle communications that improve activation, engagement, and retention, even in a non-managerial role.
  • Customer-centric approach with a deep understanding of customer segmentation.
  • A bias for action and thrive in ambiguity.
  • At least 3 years experience in CRM, involving end-to-end planning, development, and execution of large-scale cross-channel lifecycle campaigns, with a willingness to learn and grow.
  • Experience with customer engagement platforms (Sailthru, Iterable, Braze, et al).
  • Experience delivering automation & personalisation campaigns.
  • Analytical skills - excited by and proficient at numerical marketing, a love for data.
  • Obsession with your craft, down to the smallest detail.


Benefits


  • Generous pension (16 – 18% employer contribution)
  • Competitive salary + team goal bonuses
  • 40 days holiday including bank holidays • Income protection & life assurance
  • A private healthcare plan
  • #Market leading parental leave – up to 40 weeks paid
  • Your own personal development budget
  • Mental health support services
  • Donate to charities of your choice through your salary, with a matched £100/month employer contribution
  • Financial wellbeing resources including a free one-to-one financial planning meeting. Plus access to our product and in-house financial experts.
  • Additional self-funded options including further healthcare packages, travel insurance, legal services