Senior CRM

2 months ago

London, UK, United Kingdom Azzurri Group Full time

Job title: Senior CRM & Digital Manager

Reporting to: Head of CRM & Digital

Location: Paddington, London


The Azzurri Group is one of the UK’s largest and most successful hospitality investment platforms. We operate two leading national Italian full-service brands, Zizzi and ASK Italian and the UK’s leading quick-service Italian, Coco di Mama. Beyond Italian cuisine, we boast renowned Irish fast casual Mexican restaurant brand Boojum, and the franchise rights to leading US Brand Dave’s Hot Chicken.


As a group, our purpose is to build better food businesses that sustain happy, healthy lives. We are in this together, and we’re committed to providing an engaging, honest, and inspiring working environment for you to grow and develop your career.


At Azzurri, we believe that a diverse and inclusive team is essential to building great relationships and connections, and ultimately a better business. If you’re passionate, want to make a positive impact and share our values, we would love to hear from you


The Role


The CRM & Digital team’s focus is to deliver best in class digital communications across all of our brands in The Azzurri Group.


This is a very exciting role, with over 2.5 million customers to communicate with on the Zizzi database - offering huge range of opportunities for targeting, segmentation, personalisation, and test & learn strategies. The CRM team helps inform decision making across the business and interacts with all functions and various external agencies. We are looking for a talented and enthusiastic Senior CRM & Digital Manager who is data-driven with a “can-do” attitude to deliver revenue-driving communications to our Zizzi customers.


Over the last year, we have made significant investments to build and launch The Zizzi Zillionaires’ Club. This loyalty scheme is helping us understand our customers better than ever before and provide personalised rewards that grow customers spend, frequency and loyalty. We have +1 million members to date and looking to double this over the next 12 months. The Senior CRM & Digital Manager will play a pivotal role in providing insights and developing this loyalty programme.


Working closely with the Brand & Marketing team, the Senior CRM & Digital Manager will lead the CRM communication plans, acquisition initiatives, and drive retention and loyalty. They will also oversee the implementation of promotional plans and be the “go-to” for continuous insight and deep-dive analysis.


The Senior CRM & Digital Manager will be the project lead with all our agencies & partners – including Database platform provider; Website; WiFi, SEO & PPC, Gift Cards; and Social Media.


What You’ll be Doing


  • Oversee all customer journeys within multiple CRM programmes. Currently this is email focused, with plans to incorporate further channels moving forward
  • Continuously seeking to improve our emails and website with new and exciting ideas to deliver increased engagement. This involves creatively working with our in-house designers
  • Forming strong relationships with Marketing Brand teams to ensure on-brand messaging. This includes attending creative workshops, food-tasting and campaign planning & development
  • Produce campaign performance reports sharing with insights and developments from CRM activity
  • Producing periodic Board reports detailing performance across all digital channels
  • Building & maintaining strong relationship with our CRM vendor provider and other agencies ensuring we are managing the relationship to its best
  • To manage, support and develop the CRM and Digital managers & execs.
  • Lead the Azzurri acquisition and retention strategies and develop the Loyalty programmes
  • Oversee the brand promotional plan implementation, whether direct on our websites or with external partners
  • Work closely with both Finance and Brand Marketing teams to understand the effectiveness of the different types of incentives to engage and convert action
  • Build business cases for CRM activities and report on ROI
  • Create and capture competitor and market insights and stay up to date with industry best practice


Who We’re Looking For


  • 5+ years’ experience in a CRM consumer brand environment
  • Highly data-driven mindset, with a strong emphasis of using data and analysis to drive decision-making
  • The ability to always think customer-first
  • Creative flair and “on brand thinking” to ensure communications support brand strategies
  • Good understanding of the commercial and technical KPIs that determine success in CRM
  • Strong “hands-on” analytical skills and ROI performance orientation. You must love numbers and sharing insight with wider teams
  • A keen interest in digital marketing tools and platforms
  • Working experience and knowledge of SEO & PPC
  • Demonstrable examples of improving KPIs (conversion rates, open and click through rates etc.) across e-comms including social media
  • Ability to thrive in a fast-paced environment and able to manage multiple deadlines
  • Collaboration skills to enable effective working across different functions including Operations, IT and Brand Marketing Teams
  • Qualified to degree level or equivalent experience


What We Can Offer You:


• Competitive salary

• Annual bonus (20%)

• The opportunity to work remotely on an ad hoc basis

• Employer pension contribution 6%

• Private Healthcare – Single Cover

• 25 days holiday plus bank holidays

• Income Protection & Life Assurance

• Access to WeCare wellbeing services and online GP for you and your family

• Cycle to Work scheme

• Interest free travel loan

• Eye care & flu vaccination vouchers

• 50% discount at ASK Italian, Coco di Mama and Zizzi


Where We Work Together:


We have a unique office designed by our talented in-house creative team, located in Central London, just opposite the Edgware Road Circle line tube stop. As you might expect from a restaurant company, we have great, free espresso and some top-class baristas among our teams. A free Coco di Mama breakfast is provided every Tuesday and Thursday and free fruit is available all day every day. We regularly order in pizza, pasta and salads for lunch.

  • Senior CRM Strategist

    1 month ago

    London,, UK, United Kingdom Direct Recruitment Full time

    Senior CRM Strategist £55K to £65K (marketing agency)London and hybridWe're looking for a Senior Strategist with CRM experience to join a great creative marketing agency on a new client.If you’re passionate about CRM, email and rewards programs, this is your chance to work at an amazing agency on an exciting and creative account.As a Senior CRM...

  • Senior CRM Executive

    2 months ago

    London,, UK, United Kingdom Harnham Full time

    SENIOR CRM EXECUTIVE UP TO £45,000REMOTE – Twice a month in Norwich officeTHE COMPANYThis tech company offers digital solutions to hospitals, care homes, and the elderly to support with care!THE ROLEAs a Senior CRM Executive, you can expect to be involved in the following:Developing a CRM strategy for the business that will help to develop the membership...

  • Senior CRM Manager

    4 weeks ago

    London,, UK, United Kingdom Cranberry Panda Full time

    Senior CRM Manager - Retention Marketing Agency (eCommerce brands)London - Hybrid£50,000 to £60,000An exciting opportunity to join a scaling Retention Marketing Agency in London!They are a high-growth agency that works with an exciting portfolio of eCommerce brands across the UK & US markets, specialising in retention/email marketing strategies. They are...

  • Senior CRM Manager

    1 day ago

    London,, UK, United Kingdom Cranberry Panda Full time

    Senior CRM Manager - Retention Marketing Agency (eCommerce brands)London - Hybrid£55,000 to £60,000An exciting opportunity to join a scaling Retention Marketing Agency in London!They are a high-growth agency that works with an exciting portfolio of eCommerce brands across the UK & US markets, specialising in retention/email marketing strategies. They are...

  • Senior CRM Activation Manager

    1 month ago

    London,, UK, United Kingdom Mars Full time

    Senior CRM Activation Manager - GDPLocations: London, Paddington or Brussels, BelgiumThis is a one-year fixed term contractJob Description:This role exists to optimize the CRM Activation work being done throughout Petcare globally. It will enable efficient and effective utilization and adoption of the new Global CRM Activation Products. The role will provide...

  • CRM Manager

    4 weeks ago

    London,, UK, United Kingdom LAW Absolute Full time

    CRM ManagerInterAction CRM - must have used before!Newly created roleHybrid workingA city law firm is looking for their first CRM Manager to head up the InterAction system. Reporting to the Head of Marketing you will be instrumental in improving the engagement of InterAction across the firm.This is an exciting newly created opportunity that will allow you to...

  • CRM Manager

    1 month ago

    London , London, UK, United Kingdom Law Absolute Limited Full time

    CRM Manager InterAction CRM Newly created role Hybrid working A city law firm is looking for their first CRM Manager to head up the InterAction system. Reporting to the Head of Marketing you will be instrumental in improving the engagement of InterAction across the firm. This is an exciting newly created opportunity that will allow you to carve out...

  • CRM Manager

    3 weeks ago

    London,, UK, United Kingdom COREcruitment Ltd Full time

    Job Title: CRM ManagerLocation: London, Hybrid (3 days in office)Salary: Up to £50,000 per year, with performance-based bonuses and growth opportunitiesAs the CRM Manager, you will take ownership of customer relationship management efforts. This senior position requires a strategic thinker capable of developing, executing, and optimising CRM strategies to...

  • CRM Data Senior Executive

    2 days ago

    London,, UK, United Kingdom Totum Partners Full time

    CRM Data Senior ExecutiveLeading professional services firmLondon based, very flexible hybrid working arrangementCompetitive salary & excellent benefitsAbout the CompanyWe are delighted to be working with this highly successful leading professional services firm who are looking for a talented CRM Data Senior Executive to join their well-regarded team based...

  • Microsoft Dynamics CRM Consultant

    2 weeks ago

    London,, UK, United Kingdom Alexander Ash Consulting Full time

    Microsoft Dynamics CRM Consultant (Multiple Levels: Director, Principal, Senior Consultant)London - Permanent - No sponsorship providedWe are working with a Global IT Transformation Consultancy, headquartered in London, who are in need of dynamic and experienced Microsoft Dynamics CRM professionals at various seniority levels (Director, Principal, Senior...

  • Senior CRM

    1 month ago

    London,, UK, United Kingdom Acquire Full time

    Have you ever wondered what it takes to keep millions of sneakerheads returning for more? Want to be the mastermind behind retention strategies that turn casual browsers into devoted collectors? If you live and breathe CRM automation and get excited about creating customer journeys that actually work, this job advert is for you.We are partnered exclusively...

  • Senior CRM Manager

    2 weeks ago

    London,, UK, United Kingdom Jimmy Choo Full time

    The Senior CRM Manager owns the end-to-end customer proposition across all of our customer segments and markets. They are responsible for devising the over-arching communications strategy (and its execution via Choo Clienteling) in order to:Maximise customer valueDeliver our brand proposition Ensure key customer segments grow profitably Key Responsibilities...

  • CRM Analyst

    2 months ago

    London,, UK, United Kingdom Career Legal Full time

    BD CRM Analyst - Elite US Law Firm - Hybrid WorkingWorking for one of the most outstanding US law firms who have an incredibly strong London office.A pivotal role for the firm, you will be integral part of the wider BD team which is over 200 in size globally.This role comes with great exposure across the firm as you will be supporting a variety of senior...

  • Senior CRM Executive

    3 weeks ago

    London,, UK, United Kingdom Talent Frame Full time

    Talent Frame are pleased to be working with one of the UK's most high profile start-ups on an interim CRM specialist position.This role is based in central London and is hybrid working (3 days a week in the office).The role will include the following responsibilities:Help to implement a comprehensive CRM strategy aligned with the company's strategic...

  • Lead CRM Analyst | Luxury Retail

    1 month ago

    London,, UK, United Kingdom Nicholson Glover Full time

    Lead CRM Analyst | Luxury Retail | London/Hybrid | Competitive Salary We are working on a great opportunity with a leading global luxury brand, who are hiring for a Lead CRM Analyst to join their growing data team on a 12-month FTC (potential to become perm).The Company Founded over 50 years ago, they have become one of the most recognisable brands on the...

  • French speaker

    2 weeks ago

    London,, UK, United Kingdom ACTUALISE Search & Selection Full time

    FRENCH SPEAKER – RESEARCHER & CRM MANAGER (6 MONTHS INTERNSHIP) The company: ACTUALISE Search & Selection is a leading international Executive Search company specializing in the Actuary field which incorporates Insurance & Actuarial Consulting. Established in London in 2009, we quickly developed into an extremely successful business for the French &...

  • Head of CRM, Systems, Data and Technology

    2 weeks ago

    London,, UK, United Kingdom ARO Search Full time

    Head of CRM, Systems, Data and Technology – Up to £85,000 per annum – Hybrid – London – Pathway to CTO! ARO Search are exclusively partnering with a rapidly expanding, international staffing organisation based in Central London to source for a Head of CRM, Systems, Data and Technology. The business have a clear 5 year plan in place and this is a...

  • CRM Data Strategy Manager | Luxury Retail

    1 month ago

    London,, UK, United Kingdom Nicholson Glover Full time

    CRM Data Strategy Manager | Luxury Retail | London/Hybrid | Competitive Salary We are working on a great opportunity with a leading global luxury brand, who are hiring a CRM Data Strategy Manager to join their growing data team on a 12-month FTC (potential to become perm).The Company Founded over 50 years ago, they have become one of the most recognisable...

  • Senior CRM Activation manager

    2 months ago

    London,, UK, United Kingdom Mars Full time

    Location: London (Paddington), or BrusselsMaternity Cover: End of November 2024 - End of September 2025This role partners with Global or Regional/Functional Division business leaders to define the GDP CRM products development and manage the portfolio of high business value digital and data change initiatives for the region. Helps to drive speed and focus...

  • Senior Planner

    3 weeks ago

    London,, UK, United Kingdom Trinity Resource Solutions Full time

    We are looking for a Senior Planner who has incredible experience in CRM and Data-Driven Marketing to join a fantastic Global Brand Activation Agency and work with in their Data & Insights team.We are looking for someone with a passion for CRM and Data and thrive working on CRM Programmes and Campaigns, this will be a role for you!You will consultant clients...