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CRM Analyst

1 month ago

Lichfield UK, Staffordshire, United Kingdom Clarendon Fine Art Full time

Clarendon Fine Art is the world’s largest and fastest-growing network of contemporary art galleries. With over 90 galleries across the UK, a thriving trade channel, an innovative online business, and a presence on 10 luxury cruise ships, we aim to make stunning artwork accessible to an ever-growing audience. We have ambitious growth plans both in the UK and internationally, and we are heavily investing in our digital capabilities to significantly expand our digital business over the next five years.


Job Overview:

Critical to the growth of our entire business will be the development of our understanding of customer behaviour/data and using this insight to enhance our client journey. We have implemented a new customer data platform and intend to fully integrate it with our new website, till system, and ERP to achieve best-in-class clientelling and a seamless customer experience.


We possess a significant customer database with a rich history of data. Our goal is to deepen our understanding of our clients and to develop and implement automated journeys, as well as event- and campaign-based programmes, to drive revenue across the business.


The Customer Analyst will be an integral part of our expanding digital team, supporting our broader commercial team. The primary function of this role is to support, help develop, and implement the growth strategy of the business.


We are seeking an individual who can operate at both strategic and detailed/operational levels, considering all aspects of the customer journey. This person must be capable of implementing the necessary technology, understanding integrations, and managing processes, training, and activities required to deliver exceptional results.


Key Responsibilities:

  • Support the development of a cohesive customer acquisition strategy, including performance marketing channels as well as offline, email and SMS.
  • Support the delivery of website technology, new platforms and systems to develop our digital business as well as existing ecommerce platform (Shopify), customer data platform (Ometria) and future technologies to drive success.
  • Support the project management and development processes involved with our development partners, think creatively to deliver innovative new approaches.
  • Produce reports and contribute to reviewing performance on a weekly basis to ensure we are able to deliver our commercial sales plan across all channels.
  • Use data insights and analysis to support the commercial strategy and provide ideas for improvement.
  • Setup data dashboards, reports and other tools to help us take a data driven approach to improving the business. Be the key contact for all customer segmentation, data attributes.
  • Work closely with the IT team to support the delivery of the integrations of customer data between platform.


Essential Skills and Experience:

  • A curious and analytical mindset, keen to explore, interrogate and analyse data and information to understand and provide insight on customer behaviour and trends.
  • A minimum of 4 years in an CRM, e-commerce, digital or similar role.
  • Highly experienced with manipulating and presenting data.
  • Articulate and experienced at presenting information/insight.
  • Experience with Google Analytics 4.
  • Experience with ecommerce/retail business.
  • Confidence in suggesting new ideas based on data.
  • Willing to operate at both a strategic level but also with responsibility for implementation.


Our Company Benefits Include:

  • Hybrid working (3 days office, 2 days at home).
  • 25 days holiday + bank holiday with the opportunity to earn extra upon length of service.
  • Artwork discount scheme of up to 50% on selected artwork.
  • Contributory pension scheme.
  • Free onsite parking at our Head Office.
  • Companywide social events throughout the year.