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Shopper Marketing Manager

3 months ago

UK, UK, United Kingdom The Advocate Group Full time

Job Title: Shopper Marketing Lead

Location: Bournemouth Area

Hybrid: 1 or 2 Days in Head Office

Salary: Competitive basic + benefits


Do you have a passion for all things shopper marketing?


Does the opportunity to develop and execute retail strategies for leading brands in the UK & Ireland sound exciting to you?


Role Overview:


Our client is seeking an experienced and innovative Shopper Marketing Lead to enhance retail media efficiency across the UK & Irish markets. This role involves managing agency relationships, leveraging data for campaign improvements, and overseeing a direct report.


Key Responsibilities


  • Create retail media and shopper marketing strategies.
  • Identify shopper insights and trends.
  • Plan and execute multi-channel marketing campaigns.
  • Collaborate on marketing materials with the design team.
  • Build and maintain strong retail and agency relationships.
  • Manage media placements in retail environments.
  • Use data to measure and improve campaign effectiveness.
  • Report on campaign performance and ROI.
  • Manage and allocate marketing budgets efficiently.
  • Develop and mentor a direct report.
  • Seek innovative ways to boost shopper engagement.
  • Ensure sustainable and ethical practices in marketing activities.


About You:

  • Experience in retail media and shopper marketing.
  • Strong analytical and data-driven decision-making skills.
  • Excellent relationship management and negotiation skills.
  • Proven budget management experience.
  • Leadership skills with experience in team development.
  • Innovative and continuously seeking improvement.


If the role and responsibilities sound like a good fit for you – then I’d love to speak to you


If you’re interested in finding out more about our available opportunities or how we can help you further your career, then please contact us today.


Please get in touch with Thomas or click “Apply Now” to be considered for this vacancy.


The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.


We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.