Head of Marketing

2 days ago

London, UK, United Kingdom StrideUp Full time

StrideUp's mission is to redefine the standard of Islamic financial services through expertise, sincerity, and a personable approach. Our vision is to enable the Muslim community to access financial solutions aligned with their values. On our path to building a digital bank, we started with property finance and have already deployed hundreds of millions in financing, and supported thousands of people in their financial goals.


We are looking for a Head of Marketing to lead our marketing strategy, amplify our brand, and drive customer growth. This is an exciting opportunity to join a fast-growing, mission-driven company at the forefront of Islamic financial services.


StrideUp is backed by leading VC and private equity investors, having raised over £25m in funding.


The Role:


As Head of Marketing, you will own and execute StrideUp's marketing strategy, working across digital, content, PR, and offline channels to support our ambitious growth targets. You will lead campaigns, manage external partners, and collaborate closely with internal teams to ensure our marketing efforts are aligned with the company’s mission and goals.


You will also play a critical role in enhancing StrideUp’s brand identity, ensuring our messaging resonates with our audience while delivering measurable business outcomes.


You Are


  • A Marketing Leader: You have a proven track record of successfully leading marketing efforts in a high-growth start-up or scale-up environment.
  • Analytical and Data-Driven: You make decisions based on insights and are comfortable using performance metrics to refine campaigns.
  • Creative and Strategic: You excel at combining innovative ideas with a clear strategy to drive impactful marketing initiatives.
  • A Team Player: You collaborate effectively with cross-functional teams, aligning efforts across sales, product, and operations.
  • Detail-Oriented: You ensure high-quality execution across all aspects of marketing.
  • Mission-Driven: You are excited to work for a purpose-led company and connect with StrideUp’s mission and vision.


What You'll Do


  • Develop and Execute a Marketing Strategy: Build and manage multi-channel marketing campaigns, ensuring alignment with business goals.
  • Scale and Optimise Marketing Channels: Drive customer acquisition through digital, content, social media, and other innovative channels.
  • Agency Management: Select, onboard, and manage external agencies to execute campaigns, creative projects, and PR initiatives.
  • Stakeholder Collaboration: Work closely with sales, product, and leadership to align marketing with broader company objectives.
  • Manage Communications and PR: Oversee the creation of high-quality communications, including press releases, newsletters, and thought leadership content.
  • Events and Partnerships: Plan and execute impactful events and develop strategic partnerships to enhance StrideUp’s market presence.
  • Website and Brand Management: Oversee the StrideUp website, ensuring it reflects our mission, engages visitors, and drives conversions.
  • Data and Insights: Use analytics to monitor performance, optimise campaigns, and inform future marketing strategies.
  • Drive Growth: Focus on measurable outcomes, scaling marketing efforts to deliver tangible business results.


Top Skills/Experience Required


  • 6+ years of marketing experience, with a focus on fast-growing start-ups or scale-ups.
  • Proven success in launching and scaling campaigns across multiple channels.
  • Strong knowledge of retail or regulated financial services; experience in fintech is a bonus.
  • Demonstrated ability to collaborate with cross-functional teams and manage external agencies.
  • Experience in delivering high-quality, detail-oriented work at a fast pace.
  • Expertise in using analytics to drive data-driven decisions.
  • A track record of success in high-growth environments with a strong focus on results.


Package


  • Salary: £80-90k pa
  • Equity participation
  • 25 days annual holiday
  • Annual L&D budget
  • 3% pension contribution
  • Monthly socials
  • Central London location (this is an hybrid role with an expectation of at least 3 days in the office)
  • Friendly and informal startup environment with a focus on performance and impact


Equal Opportunity Employer


StrideUp is an equal opportunity employer and is committed to promoting diversity and inclusion in the workplace. We celebrate the diversity of our team and encourage applications from all individuals, regardless of race, ethnicity, religion, gender, gender identity or expression, sexual orientation, disability, age, marital status, pregnancy, or any other characteristic.


We welcome applicants from all backgrounds and look forward to seeing how you can contribute to our mission.

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