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Head of Marketing

1 month ago

London, UK, United Kingdom Six Nations Rugby Full time

About Us

Six Nations Rugby Ltd (SNRL) is the official organising body of the annual men’s, women’s and U20s Six Nations Championships and the Summer and Autumn International Series (SNS/ANS). SNRL is also a co-owner of the new Nations Cup competition, shared with SANZAAR, which will be played on a biannual basis from 2026.


Working in partnership with its member unions and national federations in England (RFU), France (FFR), Ireland (IRFU), Italy (FIR), Scotland (SRU) and Wales (WRU), SNRL has responsibility for the commercialisation of centralised media and commercial rights and for the promotion and operation of the globally renowned Six Nations Championships, SNS/ANS, Nations Cup from 2026 and other development competitions.


The Six Nations Championship is the world’s oldest and greatest annual international rugby tournament which dates back to 1883. It consists of three highly competitive annual championships across men’s, women’s and U20s rugby. The media rights and agreed commercial rights of the SNS & ANS are also centralised, with SNRL now supporting the marketing and growth of all home-based internationals for all six unions.


SNRL is committed to promoting diversity, equity and inclusion throughout the organisation. As such, we positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender assignment, religion or belief, marital status or pregnancy or maternity/paternity.


About the role

The Head of Marketing is responsible for overseeing brand strategy, integrated media strategy and planning, and performance marketing. This role will lead both our internal marketing team and internal/external creative teams through campaign development and advertising and execution, will be responsible for creating connections with our fans to strengthen our brand affinity and drive acquisition strategies maximize revenue and ROI.


This role is responsible for healthy audience growth. Working closely with the Digital product and content teams, they will create advanced activations and targeting campaigns across both web and app, and social media reach. Additionally, they own the performance management across all fan touchpoints – providing support for the likes of our Partnership team, as well as collaborating with our digital product team that enables continuous optimisation to meet and exceed our goals.


As Head of Marketing you will be responsible for but not limited to:


Brand Strategy:

· Lead annual brand and marketing strategy and budget process

· Work collaboratively with member unions on Fan experience, Game Entertainment, Promotions, Social, Strategy and Creative departments to develop annual/seasonal marketing campaigns

· Collaborate on the brand framework development and assist with the roll out across organization

· Collaborate with analytics team to conduct consumer research to strengthen our fan insights

· Turn consumer insights into actionable marketing strategy and execution

· Lead integrated media strategy and planning

· Oversee advertising and planning


Marketing Planning & Execution:

· Apply a data driven approach. Develop systems and process for planning, executing, and optimizing performance marketing plans.

· Oversee team that leads execution of digital media trafficking, reporting, and optimizing to drive acquisition and maximize ROI.

· Measure the success of marketing programs and campaigns to deliver on both short and long-term goals

· Work with cross functional department leaders in broadcast, partnerships, digital content and digital products, along with union peers to evolve and optimize the organizations digital fan experience to strengthen our brand connection and differentiate vs competition


Customer Journey Development:

· Work with the insights team and union marketing / data teams to build out a data structure that facilitates one view of the CX

· Lead strategic planning sessions to create Customer Journey(s) and triggered campaigns

· Collaborate with the digital product and content team to effectively execute across touchpoints.


Team Development & Coaching:

· Lead the department with a focus on operational excellence, ROI and fostering a culture of collaboration and creative curiosity

· Help to accelerate the organizations evolution from product and event focused marketing to data-driven, fan-centric, revenue generating campaign planning

· Strengthen and build on the teams’ capabilities, including ongoing training, coaching and development

· Hire and manage department team members, lead business planning activities and oversee budget


The candidate we are looking for can demonstrate:

● Bachelor’s degree in related field or equivalent (MBA or other graduate degree preferred)

● Minimum 8+ years of leading a B2C marketing team

● Experience establishing brand strategy and driving brand growth

● Knowledge of brand tracking methodology and ability to interpret data and translate insights to action

● A passion for marketing and knowledge of industry trends

● Results driven with experience in digital advertising across paid search, social and programmatic buying as well as CX journey development and execution.

● Strong leader that coaches and develops their team in a meaningful way

● Creative thinker with a strategic approach to campaign development. Agency experience is an asset

● Agility and willingness to flex to a fast paced and often changing environment

● Collaborative leader who thrives in a collaborative work environment

● Passionate sports fan that understands the industry

● Legally able to work in United Kingdom and travel internationally for business as required (approx. 10% of time)

● Ability to work evenings, weekends, holidays as required to support a live sports event business

● A passion for sport in general but an interest in rugby would be beneficial.

● French/Italian not required but would be beneficial.