Head of Stores Marketing
7 days ago
Head of Stores & Trade Marketing / London / up to £100,000 + package
*please note that we are only able to progress people who have previously worked for a large retail brand with 100+ retail sites*
Role Overview
As a senior member of the UK Marketing team, the Head of Stores & Trade Marketing is responsible for leading trade marketing and activation efforts across the UK and Ireland. This role focuses on driving short-term growth and volume for store partners by implementing trade plans and localised marketing initiatives. Managing a team of approximately 15 (with 2–3 direct reports), the position works closely with retail teams to identify opportunities for growth across the store estate, developing tailored regional and divisional marketing plans to drive store demand and improve performance. This role collaborates with various business stakeholders to deliver effective store and trade marketing strategies.
Key Responsibilities
- Lead trade marketing and store initiatives to achieve trading performance goals, including:
- Activation of key trading events.
- Development and implementation of local and regional marketing strategies.
- Creation of divisional growth marketing plans.
- Competitor response marketing strategies.
- Marketing support for store relocations and refurbishments.
- Oversee in-store launch strategies for trading campaigns, collaborating with marketing services and store operations to ensure effective and consistent delivery.
- Partner with Marketing Services to activate marketing plans across multiple channels and touchpoints.
- Work alongside product and commercial teams to integrate key product launches into marketing efforts.
- Use data insights and analytics to identify opportunities, ensuring plans deliver a positive ROI and achieve performance metrics.
- Manage and develop the local/stores marketing team, ensuring the delivery of regional marketing plans that drive growth and volume.
- Collaborate with divisional managers to create tailored marketing plans that align with divisional goals.
- Establish processes for tracking the impact of local marketing efforts, including regular reporting on performance and engagement with senior stakeholders.
- Represent marketing plans at regional store forums and partner events.
- Develop and implement competitor communication strategies at a local level.
- Share performance insights across the business to ensure alignment and understanding of marketing efforts.
- Lead a test-and-learn agenda, embedding insights into future strategies to optimise outcomes.
Experience and Skills
- 7+ years of experience in senior marketing or trading roles.
- Strong collaborative skills with the ability to lead cross-functional teams effectively.
- Analytical mindset, with the ability to leverage data and insights to inform strategies and decision-making.
- Creative thinker with a proven track record of driving innovation and change.
- Experienced in leading and developing teams.
- Expertise in local and regional marketing strategies.
This role offers the opportunity to lead impactful marketing strategies, influencing growth and performance at a regional and national level. Ideal for candidates with a strong background in trade or retail marketing, and a passion for delivering data-driven results.
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