Fractional - Head of Marketing
3 weeks ago
Role: Head of Marketing
Reporting To: Chief Executive Officer (CEO)
Company: Fintech
Job Type: Fractional
Location: London with hybrid working
Are you ready to shape the future of a fast-growing fintech company?
Our client is seeking an innovative Head of Marketing on a fractional basis as they embark on an exciting phase of expansion If you are a strategic thinker with hands-on experience and a passion for driving growth, this role will allow you to elevate the brand, enhance customer acquisition, and shape the go-to-market strategy as part of their scaling efforts.
Role Overview:
We are looking for a seasoned marketing leader to build and execute a powerful marketing strategy from the ground up. This position is perfect for a creative and analytical individual with proven experience in B2B or B2C fintech. You will collaborate closely with the executive team to enhance the organisation’s positioning, spearhead targeted campaigns, and guide marketing initiatives as they enter their next growth phase.
Key Responsibilities:
- Strategic Leadership: Develop and implement a holistic marketing strategy that aligns with our business goals and accelerates growth.
- Brand Development: Strengthen our brand voice, establish consistent messaging, and ensure alignment across all channels.
- Demand Generation: Create and execute integrated campaigns to drive awareness, acquisition, and engagement across digital channels.
- Content & Social Strategy: Oversee content creation that resonates with target audiences and boosts our online presence.
- Market & Competitor Analysis: Keep pulse on industry trends, market shifts, and competitor activities to ensure we stay competitive.
- Collaboration: Partner with Sales, Product, and Customer Success teams to align marketing initiatives with our broader business objectives.
- KPIs & Analytics: Define and measure key marketing KPIs, regularly reporting on the effectiveness of campaigns and areas for optimisation.
Requirements:
- 7+ years of marketing experience, with at least 3 years in a senior marketing role within the fintech or financial services sector.
- Proven success in both strategic and hands-on roles, particularly in high-growth or startup environments.
- Expertise in digital marketing, content strategy, social media, and performance analytics.
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