Influencer Marketing Manager

6 days ago

Poole UK, Dorset, United Kingdom Muc-Off Full time

Muc-Off was established in 1994, and since then we have experienced strong global growth in the bicycle and motorcycle markets. Today, we are global leaders in our field and have a disruptive and distinctive approach to life. Partnered with some of the world’s best teams and athletes across a range of cycling disciplines, Muc-Off has become the reference point in the care and maintenance category with exciting and ambitious plans for the future.


About the role

As Muc-Off continues to grow at a fast pace, we need a rockstar behind Muc-Off’s influencer marketing program. The Influencer Marketing Manager role reports into the Senior Comms Manager at our Head Office in Poole, Dorset, where you'll have the opportunity to wield the influence of key personalities to massively boost our brand, craft significant partnerships, and captivate new audiences across the globe.


Key responsibilities:

  • Influencer Engagement: Scout, engage, and nurture relationships with influencers who not only reflect Muc-Off’s brand ethos but also engage our target demographic.
  • Campaign Management: Craft and roll out comprehensive influencer marketing campaigns that resonate with our core brand objectives and meet our ambitious goals.
  • Content Collaboration: Collaborate with influencers to produce genuine and impactful content that engages their followers and spotlights our groundbreaking products.
  • Partnership Coordination: Steer ongoing influencer partnerships through savvy negotiation, effective contract management, and strategic alignment.
  • Performance Analysis: Track, assess, and optimise influencer campaigns, focusing on metrics such as reach, engagement, ROI, and brand alignment.
  • Media Relations: Develop and maintain a robust network with media outlets to ensure coverage that boosts both brand visibility and credibility.
  • Trend Monitoring: Keep a pulse on the latest in influencer marketing trends to ensure our strategies remain innovative and industry leading.
  • Cross-functional Collaboration: Integrate influencer marketing efforts with wider marketing campaigns to create a unified brand narrative.


Impact:

  • Brand Amplification: Elevate Muc-Off’s visibility and position in the market through strategic influencer partnerships.
  • Engagement Boost: Increase audience engagement and conversion rates through targeted, authentic influencer content.
  • ROI Optimisation: Sharpen the return on investment of influencer campaigns with strategic planning and meticulous performance monitoring.
  • Brand Loyalty Strengthening: Enhance brand loyalty by ensuring influencer content authentically represents Muc-Off’s adventurous spirit.


What we’re looking for:

A highly motivated individual with a love cycling and/or powersports to lead a world-class influencer marketing programme in a way doesn’t just reach but blows past our ambitious targets. Dive into our dynamic team and play a pivotal role in shaping our thrilling brand story. Muc-Off is a team sport and welcomes players, not spectators so if you like rolling your sleeves up, come on down. Bring ideas, but also examples of how you have made a real impact through your creative approaches to building relationships and creating content that delivers strong ROI.


Must Haves:

  • Educational Background: Bachelor’s degree in Marketing, Advertising, Communications, or a related field.
  • Experience: Minimum of two / three years in a marketing role, with a proven track record in delivering and managing high-level influencer marketing campaigns.
  • Technical Proficiency: Well-versed in major influencer marketing platforms and a strong understanding of and ability to utilise analytical tools to provide world-class reporting to the business.
  • Strategic Acumen: Demonstrated ability to develop and implement effective influencer marketing strategies that align with our business goals.
  • Communication: Outstanding communication and project management skills, capable of building strong relationships with both influencers and internal teams.
  • Organisational Skills: Exceptionally organised, capable of juggling multiple campaigns and initiatives effortlessly.


Desirables:

  • Interpersonal Skills: Superb at forging and sustaining relationships, especially with influencers and media contacts.
  • Adaptability: Flexible and collaborative, ready to adjust strategies in tune with changing market dynamics and internal feedback.
  • Creative Thinking: Creative and insightful, consistently spotting and seizing new influencer marketing opportunities.
  • Driven and Analytical: Target-driven, with a sharp analytical mindset geared towards maximising campaign outcomes.
  • Professionalism: Thorough and dedicated, ensuring all influencer marketing activities are top-notch and perfectly aligned with Muc-Off’s vibrant brand.


Why Muc-Off?

This is a great time to be part of this rapidly growing, truly innovative British business as we embark on new territories and sectors, whilst growing our brand presence across core bicycle and motorbike markets. In what is a truly results-driven culture; the rewards and career development opportunities are second to none.


What we can offer:

  • Competitive Salary
  • Hybrid working
  • 33 days holiday, inclusive of UK bank holidays which increases with length of service
  • Early finish on a Fridays
  • Cycle to Work Scheme
  • Long Service Rewards
  • Pension contributions
  • Employee Assistance Programme
  • Excellent staff discount on Muc-Off products and other brands in the industry
  • Chill out areas, showers and a secure area to store your bike
  • Summertime hours (to allow people to get out and enjoy the sun … when it decides to appear)
  • Brilliant social events
  • A dynamic office working environment where staff are encouraged to indulge their passions for cycling and fitness

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