Brand Manager

3 weeks ago

Poole UK, Dorset, United Kingdom Muc-Off Full time

Muc-Off was established in 1994, and since then we have experienced strong global growth in the bicycle and motorcycle markets. Today, we are global leaders in our field and have a disruptive and distinctive approach to life. Partnered with some of the world’s best teams and athletes across a range of cycling disciplines, Muc-Off has become the reference point in the care and maintenance category with exciting and ambitious plans for the future.


This is an awesome time to be part of this truly innovative British brand as we embark upon new territories and sectors, whilst growing our brand presence and engagement for our core portfolio. This is a truly results-driven culture where everyone can make a difference and contribute to the future chapter of the ‘OG’ in bike care.


About the role


With continued growth opportunities yet to be realised, there is now a need for a driven Bicycle Brand Managers for the global Road & Gravel and Mountain Bike scene who will report into the Senior Marketing Manager. The Bicycle Brand Managers is responsible for delivering the global marketing plan against key strategic priorities and owning its delivery, analysis and continual improvement across the Road & Gravel and Mountain Bike riding disciplines.


The Brand Managers – Road & Gravel and Mountain Bike is responsible for identifying opportunities to build, deliver and optimise the marketing plan for the Road & Gravel and Mountain Bike category. You will be joining a tight-knit marketing group charged with growing the Muc-Off brand across the globe.


Key responsibilities

  • Work with the senior marketing manager to help develop a cohesive global marketing plan for Road & Gravel and Mountain Bike.
  • Brief and collaborate with internal teams to create, launch and optimise both online and offline marketing activities
  • Responsible for core portfolio and new product campaigns including their definition, delivery & reporting across Road & Gravel & Mountain Bike
  • Develop high quality compelling marketing materials for monthly campaigns, new product launches, and athlete/team sponsorships
  • Liaise with Communication, Design and Content teams to develop best in class category localised communications
  • Manage project timelines and track budgets
  • Monitor and report on the performance of marketing activities and spend, identifying opportunities for optimisation and improved efficiency
  • Maximise ROI of our sponsorship portfolio and event calendar
  • Support ambassador/influencer programme


What we’re looking for


A hunger to own and drive an exciting agenda. This role is perfect for someone who likes to roll up their sleeves, race headfirst into challenges and have the intellectual curiosity to solve problems, create disruptive campaigns and operate at the very pinnacle of cycling.


The successful candidate will be responsible for identifying, creating, and implementing best in class marketing campaigns that drive great business results.


We are looking for someone with a genuine passion & knowledge for the road & gravel bicycle and MTB category, with drive to get stuck into projects to deliver great business results.


We are looking for a driven individual who thrives on exceeding expectations and loves the variety that a fast-paced lifestyle brand has to offer. Attitude is as important as experience and with an ability to create positive impacts on people, this role is a rare opportunity.


This role is rich in variety and so the ability to pivot at pace is key. As a performance enhancing business, we look for the same in our team.


Must-haves

  • Degree-level educated
  • 4+ years agency or client-side marketing experience
  • Strong affinity with the road & gravel cycling
  • Evidence of building strong relationships and positive impacts of people
  • A positive ‘glass half full’ outlook with a great eye for detail
  • Strong presentation skills and able to influence stakeholders positively
  • Proven ability to work independently in a high pressure, fast growth environment
  • Good IT skills, Outlook, Excel Word, PowerPoint, Adobe programs
  • On occasion will be required to work unsocial hours/weekends


Desirable

  • A degree in Marketing and/or a CIM Diploma
  • Excellence in project management and an eye for putting the right process in place to get the job done
  • Evidence of working in a Fast-Moving Consumer Goods (FMCG) environment


What we can offer

  • Competitive Salary
  • Hybrid working
  • 33 days holiday, inclusive of UK bank holidays which increases with length of service
  • Early finish on a Fridays
  • Cycle to Work Scheme
  • Long Service Rewards
  • Pension contributions
  • Employee Assistance Programme
  • Excellent staff discount on Muc-Off products and other brands in the industry
  • Chill out areas, showers and a secure area to store your bike
  • Brilliant social events
  • A dynamic office working environment where staff are encouraged to indulge their passions for cycling and fitness



We have two roles - please specify which one you are interested in:

  • Bicycle Brand Manager - Road & Gravel
  • Bicycle Brand Manager - Mountain Bike

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