Marketing Executive

2 weeks ago

London, UK, United Kingdom VIEVE Full time

LOCATION

London (Covent Garden)


ABOUT US

VIEVE means ‘Full of Life’ and this ethos is at the core of the brand. Beauty with personality that inspires everyone to express themselves with newfound confidence and ease. VIEVE is makeup that gets you.


VIEVE is born from an innate passion for artistry and a deep understanding of the positive impact makeup can have. It’s high performance, aspirational yet accessible, created by makeup pro and beloved beauty digital creator, Jamie Genevieve.


We live by our values of Respect, Inspire & Own It, Together.


Join us at VIEVE and become part of a vibrant and inclusive team dedicated to empowering individuals through beauty and self-expression.


ABOUT THE JOB

We are looking for a strategic Marketing Executive to join our growing, dynamic brand. In this role, you will support with the development and execution of go-to-market strategies, ensuring our product and brand campaigns resonate with customers and stand out in a competitive market. You will collaborate with cross-functional teams (think E-commerce, Product, Commercial) to craft compelling messaging, deliver impactful campaigns, and position our brand as a leader in the beauty industry. This is a unique opportunity to combine creative storytelling with data-driven insights to deliver measurable results and elevate our brand and product portfolio.


The ideal candidate will have a strong understanding of beauty industry trends, consumer behaviour and competitive dynamics. You’ll have a proven ability to develop and execute go-to-market strategies, strong storytelling skills with the ability to craft compelling product messaging that resonates with target our audiences.


KEY RESPONSIBILITIES

You will be responsible for:

  • Go-To-Market Strategy: Develop and execute launch plans for new product releases, collaborating with cross-functional teams including New Product Development, Creative, E-commerce, and Commercial.
  • Campaign Management: Plan and implement 360°marketing campaigns across e-commerce, digital, social, retail, and PR channels to maximise product visibility and sales.
  • Market Analysis: Conduct competitor analysis across portfolio architecture, trends and pricing to inform product positioning and marketing strategies. Gather insights from customer data and feedback to refine product messaging and highlight unique selling points.
  • Content Creation: Work with the creative team to develop product and brand assets, such as campaign visuals, PDP assets, retailer assets, videos and other content.
  • Analyse Performance: Monitor the performance of campaigns, adjusting strategies as needed for optimisation and delivery of campaign objectives and KPIs. Provide post-campaign analysis, highlighting successes and learnings to the business to incorporate into future campaigns.
  • Collaboration: Serve as a product expert within the Marketing Team, ensuring all messaging aligns with the brand’s tone and values. Coordinate with Trade Marketing and E-commerce teams to ensure consistent product presentation and marketing alignment across touchpoints.


WHAT WE ARE LOOKING FOR

  • Previous experience as a marketing executive, preferably in the beauty industry, is highly desirable.
  • Strong understanding of the beauty industry and customer behaviour.
  • Excellent project management and organisational skills.
  • Proficiency in analytics tools (e.g., Google Analytics) and/or marketing platforms (e.g., Shopify, Klaviyo, Dash Hudson, Tribe, etc) would be an advantage.
  • Creative mindset with a keen eye for detail and aesthetics.
  • A genuine desire to deliver campaigns that delight customers and make an impact.


ABOUT YOU

  • A generalist marketer, with a finger on the pulse of what’s happening within the beauty industry.
  • Excellent communication and collaborative skills, with a customer-centric mindset.
  • You can go between your data-driven mind, and your creative, innovative side, helping you take a balanced approach to campaign planning.
  • Results driven and high attention to detail.
  • Highly organised, able to prioritise workload and enjoy working on multiple projects at the same time.
  • Willingness to learn and adapt, with a proactive approach.
  • Excited about joining a fast-paced and challenging environment, and true passion for beauty.
  • Available to commute to central London at least twice per week.


WORKPLACE & DIVERSITY

At VIEVE, we value diversity and inclusivity, recognising the beauty that comes from bringing together individuals with different backgrounds and perspectives. We welcome passionate individuals who are eager to join our exciting journey of growth and innovation.


If you are interested in applying for a role with us and need any accommodations or assistance for any physical and/or mental disabilities throughout the recruitment process, please state that in your application.


INTERVIEW PROCESS

First Stage Interview – with Senior Marketing Manager (from 1 week – 10 days from successful submission of CV)

  • Virtual
  • Initial Interview about your experience and relevancy to the role
  • Answering initial questions on the role


If successful to the next round, a small task will be set.


Second Stage – with Senior Marketing Manager and one other (from 1 week – 10 days from first interview, based on availability)

  • In person
  • Presentation of small task
  • Q&A based on the task
  • Further Q&A on the role


Third Stage – with CCXO and one other (from 1 week from second interview, based on availability)


If you’re eager to play a vital role in the growth of VIEVE, we invite you to apply for the role of Marketing Executive.



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