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Marketing Executive
2 months ago
The Marketing Executive role is designed to improve our marketing output by delivering exceptional campaigns to meet business objectives.
Working closely with the Head of Campaigns, the role focuses on delivering True Potential’s business objectives by marketing to prospective clients and financial advisers. This includes using any marketing channels appropriate for each campaign.
With development, the Marketing Executive may be required to fully own and deliver campaigns and/or business objectives.
The Marketing Executive also will work closely with the full marketing team when required to deliver campaigns and with business leads within True Potential to understand their objectives.
Core duties & responsibilities
- Campaign management
- Understand campaign objectives and suggest ways to meet them
- Assist in evaluating and selecting the most appropriate marketing channels, including TV, cinema, radio, sponsorship, out of home, digital, email and social media
- Plan, create and edit content for campaigns to meet objectives
- Track and adapt campaigns as needed
