Ecommerce Manager

3 days ago

UK, UK, United Kingdom Mr Fothergill's Seeds Ltd Full time

At Mr Fothergills Seed’s we are in the business of bringing gardens to life. Known for our exceptional range of seeds, garden products and horticultural expertise with well-known brands such as Mr Fothergill’s, Johnsons, DT Brown and Darlac our products can be found in garden centres, big retailers and direct to consumers through our websites and catalogues. We have a legacy of quality, a loyal customer base and are committed to inspiring and empowering gardeners of all levels.


We are a passionate team with a strong can-do attitude. We show respect to one another and are keen to innovate on our respective areas of expertise. We value agility, understand the journey our business is on and strive to add our unique mark onto that journey. We work hard but don’t forget to have fun. Our company purpose is “Helping Everyone Grow” and we extend that purpose to everything we do.


As we embark on the next phase of our customer-centric, value creation journey, we are seeking an E-Commerce Manager (DTC) to cultivate online success, and shape and execute our ecommerce strategy. As part of our E-Commerce team, reporting to our Head of E-Commerce, you’ll be accountable for end-to-end online business success driving revenue growth, enhancing customer experience and championing technological innovation on our three UK direct-to-consumer eCommerce websites.


Core Responsibilities:


The E-Commerce Manager (DTC) is responsible for the overall success of our three direct to consumer eCommerce websites in the UK: Mr Fothergill’s, DT Brown, Johnsons. Here are some of the main responsibilities for this role:


  • Strategy Execution: Develop and implement eCommerce plans to drive sales, conversions, and customer engagement.
  • Product & Inventory Management: Oversee product listings, stock levels, and site merchandising to enhance user experience.
  • Sales Optimization: Improve conversion rates, upselling, and average order value through data-driven decisions and A/B testing.
  • Campaign Management: Plan and execute sales promotions and digital marketing campaigns, in collaboration with the marketing team.
  • Customer Experience: Enhance site usability, mobile optimization, and personalization to improve the customer journey.
  • Analytics & Reporting: Use performance data (traffic, sales, conversion rates) to inform decisions and optimize results.
  • Technical & Logistics Coordination: Work with the development and logistics teams to ensure smooth site functionality and fast order fulfilment.


We are looking for someone who will bring their eCommerce expertise to elevate and scale our ecommerce business to be a multimillion-dollar success story. You will be highly data-driven, strategic, and operational, balancing sales goals with a focus on customer satisfaction, website performance, and brand alignment. You will have a proven track record in doing so and will also demonstrate:


  • Expertise in Ecommerce: Previous experience of managing eCommerce websites ideally on Shopify Plus and with experience of working within a high performing eCommerce business and growing channels whilst improving the online shopping experience.
  • Product Management: Expert at managing a large product catalogue, at managing a variety of promotions, and optimising conversion rates and average order value.
  • Analytical Strength: Skilled in data-driven decision-making and performance monitoring
  • Collaboration Skills: Ability to work with a multi-functional team both within the E-Commerce department (performance marketing, product, data) and with corporate functions (finance, marketing, IT).
  • Passion for Gardening: Interest in horticulture or experience in a gardening-related business is a bonus


The world of gardening should be accessible to all and it’s important that our teams reflect the diversity of our customers, ensuring that our products meet everyone’s needs. Therefore, we very much welcome applications from a diverse range of candidates regardless of background, gender, race, religious beliefs, disability, sexual orientation, or age. We’re ‘rooting’ for you

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