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CRO lead

2 months ago

London, UK, United Kingdom VML Full time

CRO Lead is required to work alongside well known international clients to improve the conversion rate and overall performance of clients' applications.


The opportunity:

As a CRO Lead, you will be overseeing key optimisation projects, including experimentation, personalisation and customer activation.

As a CRO Lead, you will be a key point of contact for both internal and external teams building relationships and driving forward complex CRO projects. You will be responsible for overseeing multiple clients with varying degrees of optimisation maturity. You will support them with all aspects of CRO, from strategic through to technical, and will be tasked with running large-scale experimentation programmes.


What you’ll be doing:

  • Leading the planning and implementation of experimentation, personalisation and activations across multiple clients leveraging the existing frameworks within the Optimisation team
  • Planning and scheduling project timelines and prioritising test hypotheses for impactful optimisation roadmaps
  • Managing a cross functional team which may include developers, analysts, UX and UI designers, and others to ensure experiences are implemented correctly
  • Being the SME in the room. Pinpointing business and technical requirements, you are the linchpin between customer needs and technical options and possibilities.
  • You have an advisory role and guide the customer towards an approach that best fits their needs
  • Translating and guiding clients in finding the best solutions for their challenges
  • Guaranteeing that our optimisation team have a full, prioritised backlog
  • Liaising with clients to update on project progress and ensure alignment of optimisation projects

What we want from you:

  • Proven digital experience in Optimisation
  • Experience in leading and managing complex optimisation projects
  • Proactive problem solving and an eye for detail – particularly in aligning requirements and deliverables
  • Confidence working in a fast-paced environment - good time management and multitasking skills across multiple projects and accounts is key
  • Tracking project timelines and delivery
  • Managing client relationships and stakeholders of all levels
  • Experience using an Optimisation platform such as Optimizely, Webtrends Optimize, Adobe Target, AB Tasty etc
  • Accurate and clear reporting

If you know some of this, even better:

  • Experience of analytics tools such as Content Square, Google Analytics and Google Tag Manager
  • Working with tools such as Bloomreach, Dynamic Yield etc.

What we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

We offer a great benefits package including hybrid working that works for everyone, a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.

Our personality and behaviours: We believe that we are what we do, not just what we say. Our shared values and behaviours show how to bring the VML Enterprise Solution's culture to life through the actions we all take every day:

  • Connect Meaningfully
  • Inspire Creatively
  • Include Purposefully
  • Approach Positively

Our brilliant, talented people are what makes VML Enterprise Solutions what we are. That’s why we look for people who go beyond and always push our thinking to be better than yesterday.

AT VML Enterprise Solutions


Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.

We work with some of the most exciting brands such as The Coca-Cola Company, EY, Bosch, Unilever, Ford, DFS, Mercedes-Benz, Johnson & Johnson, Nestlé, Sainsbury’s, Selfridges, Shell and Tiffany & Co. We’ve built over 500 platforms for brands and retailers and generate in excess of $29bn annually for our clients and work with over 50 strategic partners including Adobe, SAP, Salesforce, HCL, Shopify, Sitecore, BigCommerce, commerce tools and Acquia. Our reputation is based on our people, and we believe we have some of the best in the business.

As our business grows internationally, we’re looking for new people to join us on our journey to inspire and take a key role in shaping some of the best commerce solutions, services, and websites in the world. Working as a team, no problem is insurmountable; we share in our client’s successes and believe that anyone can show creative bravery no matter what their role is in the team.

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