Digital Marketing Executive

2 weeks ago

Castleford UK, West Yorkshire, United Kingdom Vp plc Full time

PLEASE BE AWARE, WE DO NOT OFFER SPONSORSHIP FOR THIS ROLE.



If you have experience in website maintenance, content, SEO, Social media and live in the Castleford, Normanton, Featherstone, Pontefract and Knottingley area we’d love to hear from you.


As our Digital marketing Executive you will assist with the development of the ESS digital marketing strategy to achieve targets and key performance indicator

s.We would expect that you will keep up to date with new digital marketing techniques and with a key focus on website maintenance, content, SEO and Social media.


Key Responsibilities


Digital Marketing


  • Maintaining our website with an initial key focus on content management, alongside SEO, on page content, title tags and meta descriptions.
  • Working with our Marketing Executive to coordinate all social media channels in a consistent ‘on brand’ voice in line with our high standards.
  • Increase the number of followers and engagement for our digital marketing and social media outputs.
  • Assisting in the development of our Enterprise Management System on Kentico to understand user personas and create workflows to improve website performance.
  • Develop and Maintain ESS Google ads accounts.
  • Aid in driving new and existing customers to our website, promote conversion and measure results.
  • Monitor, report and analyse results to gain insight, improve performance, using tools such as Google Analytics, Google Webmaster Tools, Google My Business and others.
  • Be willing to support and aid the business in developing a strategy and plan, implementation


Website Content


  • Ensure the website is fully up to date and structured in the correct format with title tags, Meta descriptions and on page copy.
  • Support key business areas to enhance and optimise website performance.
  • Creation and management of online content like blogs, articles and case studies. Ensuring optimisation and regularity.
  • Manage ESS product content uploads and optimisation


Administration


  • Ensure systems are in place for regular housekeeping of the content management system
  • Assist in administration and management of the ESS social media accounts


What We’re Looking For


  • Previous experience in a marketing role
  • Excellent written and verbal communication skills
  • Digital marketing academic qualifications
  • Competent using Photoshop, or other image manipulation software. Ability to create digital assets such as images, GIFs, Animations, banner ads, JPEGS for campaigns, newsletters using Photoshop or similar.
  • Proficient in MS Office applications
  • Experience of working with Content Management Systems
  • SEO & PPC Knowledge.
  • Must have a keen interest in digital marketing and web technologies
  • Must have excellent attention to detail
  • Willingness to learn and develop skills


What We Can Offer You


  • 25 days annual leave plus bank holidays
  • Company Pension
  • Holiday purchase scheme
  • Part hybrid option available if required
  • Life Assurance cover
  • Save As You Earn Scheme
  • Free Tool Hire
  • Training & Development Opportunities
  • Regular Discounts (eg. Samsung, Nike, Airbnb, Virgin Wines)


A Little Bit About Us


ESS (Equipment, Safety, and Services) is a leading specialist company in the UK, providing safety, survey, communications, and test & measurement equipment. With over 25 years of experience, we offer a comprehensive range of equipment, support services, and training solutions.


As a potential employer, joining ESS means becoming part of a dynamic team in an exciting and rewarding work environment. We have established ourselves as a leader in the industry, delivering efficient solutions, exceptional customer support, and cutting-edge equipment.

At ESS, we value employee growth and foster collaboration. We offer opportunities for personal and professional development, recognising and celebrating the skills and dedication of our team members.


Experience a fulfilling career with ESS, where your contributions will make a meaningful impact. Join us today and be part of our mission to deliver outstanding equipment solutions and support services.


Vp plc is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills.

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