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Content Marketing Executive

4 months ago

Castleford UK, West Yorkshire, United Kingdom Elevation Recruitment Group Full time

Role: Content Marketing Executive – Castleford.


Salary: up to £34K per annum.


Benefits:


  • Hybrid working.
  • Free parking.
  • Contributory pension.
  • Employee assistance programme.
  • Employee benefits – discount scheme for retailers/cinema etc.


Elevation Recruitment Group - Marketing Division are excited to be working with an evolving manufacturer.


In this role, you will deliver impactful marketing content and help execute our brand / solutions positioning across offline and online channels. To drive awareness and engagement in line with annual strategic plans.


Responsibilities:


  • Deliver our content marketing strategic plan in line with agreed priorities.
  • Shape the message – craft the core messages that deliver our solutions positioning.
  • Deliver the high quality, engaging content across identified priority areas of the business.
  • Content creation - create a wide variety of content - web, videos, presentations, sales support.

Promote content across online and offline channels – SEO, PPC, email campaigns.


SPECIFIC RESPONSIBILITIES


  • Content strategy development – develop and execute content strategies aligned with business goals
  • Market research – conduct market research, competitor analysis and keyword research linked to content priorities, positioning and creation.
  • Content creation – produce high quality and engaging content across multiple formats (web, social, email) targeted to audience interests and pain points
  • Content calendar management – create and organise content in line with campaigns & events
  • Content distribution – leverage channels and platforms to maximise reach and visibility.
  • SEO and keywords – integrate core keywords to drive content performance.
  • Content promotion – develop promotional strategies i.e. paid advertising, social
  • Audience engagement – foster engagement with target audiences to nurture and build loyalty.
  • Performance tracking and analysis – monitor the performance of content i.e. engagement, conversion rates and ROI.
  • Content performance reporting – Prepare regular reports & dashboards to show impact.
  • Stay updated on industry trends – best practice and emerging technologies in content marketing
  • Network effectively with commercial teams to prioritise and develop the understanding to develop our content plan in core areas.
  • Be a brand champion & custodian – ensuring consistency of brand guidelines.
  • Tone of voice – ensure all content is in line with brand ToV
  • Design– work with agencies to ensure content is on brand
  • To ensure company compliance at all levels with corporate ID policies
  • To conduct any other duties as requested to perform within the scope of your knowledge, skills and ability.

CORE MEASUREMENTS

  • Annual content plan delivered & signed off.
  • Deliver content calendar and reporting tools to measure content performance.
  • Delivery of solutions positioning content (web, presentations, video)
  • Delivery of automation support package (web, presentations, video)
  • Delivery of x content campaigns per annum


ESSENTIAL QUALIFICATIONS / EXPERIENCE / CERTIFICATIONS

  • Bachelors degree in marketing or related discipline
  • A confident, self-motivated person
  • Ability to build excellent relationships through teamwork

3yrs+ content marketing experience

  • Excellent writing skills and the ability to communicate at all levels
  • Track record of producing a variety of content
  • Video creation & editing would be an advantage
  • Strategic approach combined with tactical execution
  • Strong planning and project management skills
  • Excellent verbal / written communication and presentational skills
  • Highly competent with Microsoft office.
  • Full UK drivers’ licence.

DESIRABLE SKILLS

  • Track record in B2B Marketing